Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog ...
The announcement that Amazon is buying Whole Foods Market for $13.7 billion, or $42 a share, generated an enormous amount of commentary, with financial and technology analysts chiming in on ...
I’ve said many times that store pages need a definitive call to action. I fear, though, that I’ve been remiss in explaining what a CTA is and the importance of ...
Amazon Business, the B2B marketplace, has more than 45,000 active sellers and more than 10 million products with bulk purchase options or business discounts. Many B2B merchants aren’t sure whether ...
The larger your ecommerce store grows, the more complex the software behind it becomes. Even if you outsource your store development or use a hosted platform, this complexity will affect ...
Analysis paralysis, that tendency to want to find problems rather than resolve them, destroys your ability to grow the natural search channel. One of the hardest aspects of search engine optimization is ...
The landscape of email service providers is continually evolving, with advances in technology and changing needs of brands and merchants. In this article, I’ll address factors to consider, in 2017, ...
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. ... read more
Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on shipping solutions, artificial intelligence, email campaigns, product ...
Online retailers, particularly mid-market and larger, are really in three businesses: selling products directly to customers; software; and publishing. Retail commerce has become the convergence of in-store and online shopping. Regardless of ...
