Every business has at least one target audience — a key group of people who want or need the products it sells. These audiences are defined by standard factors, such ...
With over 3 million active installs, WooCommerce is the most popular platform for ecommerce businesses. Its success is partly due to its flexibility, with hundreds of extensions available to customize ...
Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary source of earned links. But a diverse link profile is essential to maintain your ranking. So how can businesses achieve this?
Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist ...
Here is a list of ecommerce-related product releases and updates for late-June. There are updates on shipping solutions, influencer marketing, payment processors, text analytics, marketing research, and Amazon’s newest shopping ...
Three years ago, in “Voice Commerce Ready for Prime Time?,” I presented the pros and cons of voice-activated transactions. Since then, voice commerce has grown significantly, with the adoption of ...
To maximize your search engine optimization budget, look for scalable projects that can improve natural search performance across the site with a single action. Scalable SEO tends to require a ...
I addressed last month how to start an email list. In this post, I’ll explain how to get your first 1,000 subscribers. As part of starting a list, you identified your ...
Protecting against knockoffs on Amazon can be a problem for ecommerce merchants. Thankfully, Amazon recently instituted its Brand Registry program, which is intended to protect the brands of marketplace sellers ...
Your website visitors have specific problems, and they use search engines to find the answers they seek. Once they locate a website that answers their questions, they expect to view the answers quickly and easily. This is why it is essential that SEO and UX complement each other to produce results.
