It’s been an eventful year for Miva, the pioneering ecommerce platform. Its longtime president became C.E.O. and the company raised $18 million of private equity, which is the first such ...
The crossroads of affiliate marketing and influencer marketing is here. Merchants are testing ways to merge the channels to create sales. The word “influencer” was mentioned in a dozen session titles ...
Google’s mobile-first index is coming in 2018. Search-result rankings for your desktop site will be based on the signals from the mobile version. Will you be ready? More people search Google ...
There is a subtle art to content marketing, to balance the need to sell products while offering audience-centric, helpful information. The value of that content must take precedence over short-term product ...
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results - and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google's recent announcement of some changes to the platform was very warmly received by the SEO community.
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the "Big G". But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the second-largest economy in the world, here's what you need to know about Baidu, China's primary search engine.
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush - especially if your site is frequently changing URLs.
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you're not of a technical bent, switching your site to HTTPS can seem intimidating.
