Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush - especially if your site is frequently changing URLs.
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you're not of a technical bent, switching your site to HTTPS can seem intimidating.
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?
In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand seemed like they would sound the death toll for traditional communications and marketing strategies, like public relations. But instead, PR continues to prove itself an essential element of marketing communications.
This month's Brighton SEO delegates all hoped for Google's Gary Illyes to enlighten them on the major talking points in search this year, and they weren't disappointed. Here's what Illyes had to say about one of the hottest subjects of the search industry this year - Google "Fred".
There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, ...
The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there. In fact, being competitive on Amazon is exactly what ...
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator of Google's strategy, and it pays to keep an eye on them. Here are five recent updates you might have missed.
No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that ...
