Magento, the ecommerce platform, launched in 2007, grew dramatically, and was acquired by eBay. When eBay divested PayPal in 2015, it also sold Magento, to a private equity firm. Magento’s ...
Amazon has a huge catalog of products from around the world. Consumers rely an Amazon’s site search to find those products. But it doesn’t mean they will find the best ...
Ten or 15 years ago many of the companies selling goods and services online would have described their ecommerce software as a “shopping cart.” Now, changes in software development could ...
The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of ...
Most searches on Google are from mobile devices. In 2018, Google will judge your desktop and mobile sites’ worthiness to rank based on your mobile implementation. If your mobile experience isn’t ...
During the 2017 holiday shopping season, expect weather, mobile commerce, and self-gifting to contribute to an 18 percent growth in U.S. digital retail sales. For the last few years, I have ...
The theory behind experiential retailing is that people are bored with buying tangible goods; what they really crave is experiences. When shoppers really need things, they can buy them online ...
With more of your shoppers on mobile devices, make sure your next email campaign uses a responsive design that looks good on any screen. Take advantage of free responsive email templates that have been tested on a variety of screen sizes and email clie...
A good marketing plan can include a mixture of tried and true tactics and, also, somewhat unusual or uncommon promotions. With the 2017 Christmas shopping season closing in, your marketing department ...
Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a ...
