Your on-site SEO could be broken without you realizing it. We all know some of the basics: content is king; users come first; avoid thin content, keyword stuffing, above-the-fold advertising, etc. But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss.
Credit card chargebacks — wherein shoppers purchase products with a credit card and then contest the charge from the credit card issuer — are an always-present threat to ecommerce merchants. In ...
I’m a huge fan of email marketing. It’s been very helpful for FringeSport. I addressed email marketing, in fact, in my previous two posts: “Lessons on starting an email list” ...
One of the best ways to make sure that shoppers who find your company seek it out again is to establish a consistent and distinctive personality. Just as people might be brash, ...
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with "AIO" (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. But when it comes to Google's RankBrain, optimizing for AI is nothing new or complicated.
Launched a decade ago, Shopify was born out of an effort by its founders to sell snowboards online. After building their shop, they realized other stores were a need of ...
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer ...
There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why ...
Search engine optimization is always changing, requiring constant investigation to keep up. One of the best ways to identify new trends, in addition to research and analysis on your own ...
An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn ...
