The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of ...
Most searches on Google are from mobile devices. In 2018, Google will judge your desktop and mobile sites’ worthiness to rank based on your mobile implementation. If your mobile experience isn’t ...
During the 2017 holiday shopping season, expect weather, mobile commerce, and self-gifting to contribute to an 18 percent growth in U.S. digital retail sales. For the last few years, I have ...
The theory behind experiential retailing is that people are bored with buying tangible goods; what they really crave is experiences. When shoppers really need things, they can buy them online ...
With more of your shoppers on mobile devices, make sure your next email campaign uses a responsive design that looks good on any screen. Take advantage of free responsive email templates that have been tested on a variety of screen sizes and email clie...
A good marketing plan can include a mixture of tried and true tactics and, also, somewhat unusual or uncommon promotions. With the 2017 Christmas shopping season closing in, your marketing department ...
Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a ...
How do you position your ecommerce products and services? Are your items, on average, more expensive than your competitors? Do you offer high-end, custom products that shoppers can’t find elsewhere? Or ...
Much has changed since 2015 when we last updated our list leading social media sites. Many more social networks have been launched. Some have been discontinued. This post will list all leading English-language social networks as of Sept. 2017. It will also indicate social networks that were added since the 2015 article, by placing “(New)” beside the name
It’s been an eventful year for Miva, the pioneering ecommerce platform. Its longtime president became C.E.O. and the company raised $18 million of private equity, which is the first such ...
