Content material marketing requires a gentle movement of subjects. For this October, contemplate overlaying Halloween, Breast Most cancers Consciousness Month, vegetarianism, Oktoberfest, and what’s streaming on Netflix, Amazon Prime, and Hulu.
Content material marketing is the act of making, publishing, and distributing content material with the goal of attracting, partaking, and retaining clients. Content material marketing works on the precept of reciprocity. If your enterprise offers one thing of actual worth, similar to helpful, informative, or entertaining content material, your viewers might really feel like they owe your organization one thing in trade. Typically meaning shopping for your services.
Listed here are 5 content material marketing concepts for October 2018.
1. Halloween Listicles
In the USA, Halloween is the second hottest vacation when it comes to retail spending, only a bit behind Christmas.
In 2017, about 179 million People took half in Halloween, spending a complete of $9.1 billion, or about $86 every, on costumes, decorations, meals, and different vacation gadgets, based on The Stability.
Halloween retail spending in america exceeded $9 billion in 2017. Supply: Statista.
Halloween could also be in style as a result of it’s enjoyable. People get to put on costumes, eat sweets, and spend time with family and friends members.
For October 2018, add to the enjoyable and think about creating Halloween-themed listicles or record movies to entertain your viewers of consumers and prospects. Simply this one time, attempt to provide you with hyperlink-bait-like headlines just like these on BuzzFeed, which revealed the next entertaining, Halloween listicles.
- “22 Occasions ‘Harry Potter’ Followers Gained Halloween“
- “21 Terrifying Previous Pictures That Show Halloween Was As soon as Scary AF“
- “14 Costumes No One Needs To See This Halloween“
- “22 Photographs That Sum Up Halloween In The UK Versus Halloween In America“
- “19 Halloween Costumes That Actually No One Might Determine Out“
- “18 Most Cliché Halloween Costumes“
- “14 Tweets From Mother and father About Halloween That Will Make You Snigger Your Ass Off“
- “The 21 Most Awkward Halloween Photographs Of All Time“
2. Breast Most cancers Consciousness Month
In October, a number of main charities and most cancers prevention sponsors work collectively to encourage breast-most cancers-associated schooling, early detection, and remedy.
This occasion was began in 1985 as a partnership between Imperial Chemical Industries (a most cancers drug maker on the time) and the American Most cancers Society. Breast Most cancers Consciousness Month made many, if not most, People conversant in the illness and led to vital will increase in donations and help for breast most cancers analysis.
In your content material marketing, think about sharing tales of girls who’ve triumphed over breast most cancers. These could possibly be comparatively well-known ladies — for instance, a web-based music retailer may profile Sheryl Crow, who’s a breast most cancers survivor — or, maybe, even ladies inside your personal firm.
The Nationwide Breast Most cancers Basis is encouraging people to share most cancers shops by way of a touchdown web page.
The inspiration even launched Sandra Gonzalez’s story on YouTube for instance of how one can share a breast most cancers story.
three. World Vegetarian Day: Oct. 1, 2018
Attempt vegetarianism in October 2018; you possibly can earn $1,000. The North American Vegetarian Society is selling a contest to rejoice World Vegetarian Day on October 1, 2018, and Vegetarian Consciousness Month for all of October.
This contest could also be an fascinating alternative for content material marketing. Contemplate having a number of individuals in your employees take the NAVS’s “Veg Pledge” and chronicle the method over thirty days in articles, podcasts, or movies. If, by probability, you win the $1,000, donate the funds to a charity.
You may discover quite a bit to say about vegetarianism.
This gained’t match each enterprise — specialty meat retailers will need to skip this suggestion — however many retailers might discover a connection.
For instance, when you promote environmentally-pleasant merchandise, you’ll be able to point out the truth that vegetarian life (or, extra particularly, vegan life) might scale back greenhouse gases, in response to the Proceedings of the Nationwide Academy of Sciences.
A web-based health retailer that sells exercise gear might level out that vegetarianism could also be related to decrease danger of coronary heart illness, most cancers, and sort 2 diabetes.
four. Oktoberfest
Oktoberfest is the world’s largest beer pageant. It’s held in Munich, Germany, and whereas it begins September 22, 2018, it’s going to run by way of October 7.
This brief video from WatchMojo will familiarize you.
Different nations, together with the USA and Canada, will maintain regional Oktoberfests, creating alternatives on your companies to hitch within the celebration.
Listed here are a number of examples of potential Oktoberfest content material.
- A housewares retailer might publish an inventory of Oktoberfest recipes.
- A males’s put on retailer may describe one of the best Oktoberfest beers obtainable in the USA.
- A specialty meats retailer might describe conventional Oktoberfest sausages.
5. Streaming This Month
Netflix, Hulu, and Amazon Prime Video have modified the character of tv viewing. However with so many out there films, tv exhibits, and originals, some viewers don’t know what to observe.
Your enterprise might assist clear the air with streaming suggestions distinctive to the business you serve.
For instance, an internet retailer of sporting items may advocate a number of good sports activities films, together with:
- “Breaking Away” (1979),
- “McFarland USA” (2015)
- “Rudy” (1993)
- “Miracle” (2004)
- “Chariots of Hearth” (1981)
To find out which providers stream a specific film, use the Web Film Database, which exhibits whether or not a movie is on the market on Amazon, and JustWatch, which lists most streaming providers.
Don’t be afraid to incorporate product suggestions alongside the best way. In “Breaking Away,” for instance, we see Dave Stoller’s character sporting and utilizing Campagnolo biking gear. Together with an inventory of Campagnolo merchandise after the film suggestion might generate gross sales.