The web page that potential customers see when they click on a Google AdWords ad could be affecting how much an ecommerce business pays per click and where it appears in search results. Google AdWords Landing Page Experience is a measurement of how wel...
Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on video content and format, accelerated mobile pages, ... The post Ecommerce Product Releases: April 17, 2018 appea...
The traditional behavior of typing keyword phrases in a Google’s search box is being replaced by searches for voice, barcodes, and images. It is impractical to type long-tail searches on mobile devices. But this difficulty also presents opportunities. In this post, I'll address how to optimize mobile searches for voice, barcodes, and images
The post How to Optimize Mobile Search for Voice, Barcodes, and Images appeared first on Practical Ecommerce.
Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier.
In this post, I’ll address five ways ...
The post 5 Ways to Increase Sales at Checkout for a WooCommerce Store appeared first on Practical Ecommerce.
Advertising on LinkedIn has come a long way. But the platform still isn’t getting the attention it deserves.
Until now.
With Facebook’s data controversy and the renewed concerns about online privacy, advertisers ...
The post Getting Reacquainted with LinkedIn Ads appeared first on Practical Ecommerce.
Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They ... The post 5 Product Page Diff...
There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don't fund or staff SEO adequately to see real organic search performance gain. In reality, SEO isn’t about changing keywords here and there. It’s about optimizing a digital marketing presence to meet the needs of the business and its customers.
The post How to Implement SEO Tactics in Large Companies appeared first on Practical Ecommerce.
"Web accessibility" refers to content designed so that people with disabilities can access it. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological. Here is a list of tools and plugins for website accessibility, including plugins and ecommerce themes for WordPress
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The E.U.'s new data protection law goes into effect on May 25. Many businesses here in Europe and elsewhere have ignored it. That is a mistake. Failure to comply could result in an eye-watering fine of $20 million. If your company does business or comm...
Millennials may not have much disposable income but they tend to spend more freely than the generations before them. So it makes sense to update your online store to cater to this group. How does a store that doesn’t necessarily target millennials tap into their ever-increasing purchasing power? Here are nine ways to facelift a store to convert millennial shoppers
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