Advertising on Amazon is challenging for many sellers. There are many KPIs that will help manage your seller account on Amazon. For advertising, I focus on four metrics: advertising cost of sales; search term impressions; conversion rate; and order acq...
Social media networks foster deeper customer relationships than standalone ecommerce sites, according to some marketers. However, except for younger, mobile-focused shoppers, social commerce has not gained a foothold The post Should Merchants Sell on S...
Google Shopping ads appear in search results as pictures above or alongside the text-based ads and organic listings. But unlike text-based ads, Shopping ads always carry an image, price, and ... The post Success with Google Shopping Ads, Part 1: Getti...
Natural search has become the doorway to your site. That door can open any page. Sites were once developed so that visitors would land on the home page and follow a prescribed path with tailored messaging along that path to a specific destination where...
“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address the competition between Walmart and Amazon to acquire Flipkart, India’s dominant marketplace.
I’ll ...
The post Ecommerce Briefs: Walmart, Amazon Vie for Flipkart; Etsy and Adidas Refocus appeared first on Practical Ecommerce.
AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should ...
The post How to Write Text Ads in AdWords, for Ecommerce appeared first on Practical Ecommerce.
Many ecommerce merchants publish a blog. But they don’t always assess its overall effectiveness. Has it boosted sales? Does it generate reader engagement?
In this post, I’ll review a strategy for ...
The post 7 Key Details to Enhance an Ecommerce Blog appeared first on Practical Ecommerce.
A timely email promotion is an easy and cost-efficient way to kick-start sales. But in the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. In this post, I'll offer a checklist of 15 items that every marketing email should have. Print it and use it for your email deployments
The post 15 Essential Elements of Every Marketing Email appeared first on Practical Ecommerce.
Skill and effort influence organic search success. But any number of actions can harm search engine optimization efforts. In this post, I’ll describe 13 SEO blunders that I’ve seen over ...
The post 13 Ways to Kill Organic Search Traffic appeared first on Practical Ecommerce.
Among social networks, Instagram continues to set itself apart. For ecommerce merchants, Instagram is a place to share inspiring product images and engage with curious users. Here is a list of tools for ecommerce marketing on Instagram. It includes too...
