A giveaway contest is an everlasting promotional device. A contest attracts and rewards followers, and the merchandise is often the prize. A giveaway can create buzz round a product or a model.
On social media, giveaways are comparatively easy to run and straightforward to know. Here’s a listing of giveaway contest examples on social media. There are each one-time and recurring giveaways. Earlier than launching your personal giveaway, make sure to evaluate the competition tips for Fb, Instagram, Twitter, or no matter social platform you employ.
Kettle Model – Nationwide Potato Chip Day
To have fun Nationwide Potato Chip Day, Kettle Model ran the “Your potato chip puns are so a-peeling” giveaway. Contestants submitted their greatest potato chip pun, and the 5 jokes with probably the most likes gained. Not solely did followers create humorous content material, however additionally they received to find out the winner. The prize was a case of Kettle Model potato chips for every of the 5 winners — an reasonably priced prize for the model, and a terrific windfall for potato chip lovers.
Absolut – #GetJuicy
To launch its new Absolut Juice line of vodka, Absolut began the #GetJuicy giveaway. Followers full an entry type for an opportunity to satisfy musician Lizzo at her Miami live performance and after-celebration, together with spherical-journey flight, lodge, and swag bag. The entry type is on a website touchdown web page. The competition is promoted on Fb
Fabletics – #GiftsForMeSweeps
Through the finish-of-yr vacation season, Fabletics ran the #GiftsForMeSweeps “12 days of giveaways,” culminating within the final prize package deal: two $250 present playing cards for the winner and a pal to buy exercise gear for the brand new yr. Within the spirit of the season, the competition included the pure 112-day countdown for added hype and suspense. To enter, followers appreciated the photograph, adopted the account, and tagged a pal for entry. An additional entry was awarded for reporting with a hashtag. Winners have been notified by way of direct message.
LEGO – #SDCC2019
In celebration of the yearly Comedian-Con occasion in San Diego, LEGO ran an “SDCC” giveaway on Twitter. To enter, contestants retweeted the submit. The winner of the Darkish Knight of Gotham set was notified by way of Twitter.
SUAVs – Month-to-month Giveaway
SUAVs, maker of the consolation shoe of the identical identify, has a month-to-month giveaway. The entry type is on a touchdown web page, whereas the giveaway is promoted on Fb. Winners are drawn on the first of every month.
Cosabella – Monday Giveaway
Cosabella, maker of Italian luxurious lingerie, has a weekly Monday giveaway on Instagram. Every week, members like a photograph, comply with the Instagram account, and touch upon a subject, corresponding to itemizing their favourite product proven in a picture. Prizes are the displayed merchandise.
Hydro Flask – 200,000 Followers
To rejoice gaining 200,000 followers on Instagram, Hydro Flask gave away 32 oz. flasks to 2 winners. To enter, members adopted the account and tagged two pals within the feedback. Along with rewarding followers, the competition was a simple approach to prolong the model’s attain.
Domino’s Pizza – #PieceofthePieContest
Domino’s Pizza launched an enormous giveaway on Instagram with a $10,000 prize going to at least one superfan. Contestants adopted the account, posted a photograph proving why they’re superfans, and used the #PieceofthePieContest hashtag. The competition generated almost 1,000 entries, offering loads of artistic pizza-impressed imagery for followers to browse.
Kopari Magnificence – one hundred,000 Followers
Kopari, a maker of coconut-powered magnificence merchandise, ran a giveaway in celebration of gaining one hundred,000 Instagram followers. Followers listed their favourite Kopari merchandise and tagged a good friend. The prize was a set of Kopari merchandise, together with a Kopari hat, towel, and sweatshirt.
Operating Warehouse – Freebie Friday
To advertise the supply of a brand new operating shoe, Operating Warehouse partnered with the shoemaker Hoka to offer away a pair. Members had till the next Monday to love the publish, comply with the account, and tag two associates.
This Rawsome Vegan Life & MARPHYL
Vegan meals weblog This Rawsome Vegan Life partnered with vegan marine meals producer MARPHYL for a sea salt giveaway. The giveaway coincided with a salted chocolate truffle recipe on the weblog. The competition provided individuals the likelihood to earn eight entries by way of liking the submit, following the accounts, tagging a pal, and sharing the publish in an Instagram story.
Everwell – Giveaway Companions
Everwell, a web-based retailer for pure, natural, and non-poisonous merchandise, partnered with seven product makers for this giveaway. To win, members needed to comply with Everwell’s Instagram account, repost the picture, and tag three associates.
DeeBee’s Organics & Jusu Bar
Natural fruit-snack producer DeeBee’s Organics partnered with pure-physique-product maker Jusu Bar for a month-to-month giveaway of various merchandise from each manufacturers. To win, contestants needed to comply with each pages and tag a pal in feedback, with further entries earned for tagging a number of associates in separate feedback.
Anderson Pens – #thINKthursday
Anderson Pens runs a weekly #thINKthursday giveaway. Every week, followers select from 4 ink colours to find out the colour of the model’s subsequent #thINKthursday ink evaluate. Along with liking the publish and following the account, followers enter their selection of colour as entry to the competition to win a pattern set of all 4 colours. The competition engages followers and provides Anderson Pens further buyer perception.
HollyHOME – Weekly Giveaway
Bedding model HollyHOME runs a weekly giveaway by means of Twitter. To win bedding merchandise, contestants should comply with the account, like and retweet the photograph, and touch upon colour selection. Asking for his or her colour selection is an effective method to interact followers and to drive visitors to the HollyHOME Amazon retailer.