Author Archives for admin

4 Things Add-to-cart Rates Tell an Ecommerce Business

April 6, 2016 1:07 pm Published by Comments Off on 4 Things Add-to-cart Rates Tell an Ecommerce Business

Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more. Add-to-cart rates track the percentage of ...


When is a search engine not a search engine? When it’s Google, says the EU

April 5, 2016 5:45 pm Published by Comments Off on When is a search engine not a search engine? When it’s Google, says the EU

Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search engine market have spent years refining their methods, and aren’t going to suddenly change tack because of an already fairly unpopular EU directive.


Lessons from a corner shop closing down

April 5, 2016 3:22 am Published by Comments Off on Lessons from a corner shop closing down

You’ve likely seen a few brick-and-mortar shops go out of business in recent times. I recently saw hastily-printed sheets at local ice cream store — ...


14 Social Networks for Ecommerce Merchants in 2016

April 4, 2016 2:15 pm Published by Comments Off on 14 Social Networks for Ecommerce Merchants in 2016

A social network can offer an ecommerce merchant the opportunity to promote a business and even sell some products. Explore new and emerging social networks, ...


4 Reasons Ecommerce Marketing Campaigns Fail

April 3, 2016 12:26 pm Published by Comments Off on 4 Reasons Ecommerce Marketing Campaigns Fail

Not every social media post, or email message, or advertisement will perform. In fact, marketing campaigns and tactics often fail. So the goal is not ...


SEO: How to Combat Google’s Ad Increase

April 1, 2016 3:35 pm Published by Comments Off on SEO: How to Combat Google’s Ad Increase

In the wake of Google’s move to increase ads at the top of the search results pages while removing side-rail ads, many are focusing on ...


How are businesses using Google Posts?

March 31, 2016 12:00 pm Published by Comments Off on How are businesses using Google Posts?

Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.