Author Archives for admin

Search marketing in China: the rise of so.com

May 9, 2016 4:02 pm Published by Comments Off on Search marketing in China: the rise of so.com

An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers.


Google Search Console: a complete overview

May 9, 2016 2:02 pm Published by Comments Off on Google Search Console: a complete overview

The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters to help optimise their sites for search.


How to ‘Manufacture’ Product Descriptions, for Ecommerce

May 9, 2016 1:03 pm Published by Comments Off on How to ‘Manufacture’ Product Descriptions, for Ecommerce

Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and ...


Local SEO: Key challenges and tips from #ClickZChat

May 9, 2016 1:03 pm Published by Comments Off on Local SEO: Key challenges and tips from #ClickZChat

This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions. Here’s everything we learned:


12 Apps for Live-streaming Video

May 8, 2016 12:02 pm Published by Comments Off on 12 Apps for Live-streaming Video

Live-streaming video is latest frontier of social media. Established social networks (e.g., Facebook, Twitter) have their own apps, while first-movers in the space (e.g., Meerkat) ...


Using Real-time Analytics to Boost Conversions

May 6, 2016 11:59 am Published by Comments Off on Using Real-time Analytics to Boost Conversions

During a time of demanding shoppers, online merchants need to quickly address the most critical issues. Real-time analytics can help catch mistakes before they become massive ...


How I measure ecommerce success

May 5, 2016 4:03 pm Published by Comments Off on How I measure ecommerce success

Most merchants measure ecommerce success by revenue. Shopify’s dashboard notes tell me my website is in the top five percent of those launched in the last ...


Using the Olympics for Ecommerce Marketing

May 5, 2016 1:00 pm Published by Comments Off on Using the Olympics for Ecommerce Marketing

The Olympics are inspiring. During the games, consumers worldwide will watch some of this generation’s greatest athletes compete in events ranging from swimming and hurdling ...


How Google fights webspam and what you need to learn from this

May 4, 2016 1:01 pm Published by Comments Off on How Google fights webspam and what you need to learn from this

Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages.