Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.
I recently returned from a trip to Amsterdam. It wasn’t a holiday, but a strategy meeting. The three owners of Beardbrand spent a week in ...
My 2012 article, “9 SaaS Subscription-Billing Solutions,” garnered many comments and requests for an update. So with this post, I am providing a new list ...
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page's ranking on search engine results pages (SERPs).
Conversion optimization has been discussed in ecommerce circles since, well, the dawn of ecommerce. Improving conversions can have a major impact on revenue. Making small tweaks ...
Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?
A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines. Page title optimization, if you will, is a low-effort, ...
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos.
If you’re an ecommerce retailer or a servicer provider with nationwide clients, you may not want to claim your online local business listings. In fact, ...
An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers.
