Author Archives for admin

Ecommerce in Taiwan: Thriving Market, Huge Mobile

May 12, 2016 3:27 pm Published by Comments Off on Ecommerce in Taiwan: Thriving Market, Huge Mobile

Taiwan might be a small island but it is big on ecommerce. Taiwan is among the world leaders in terms of ecommerce penetration — the ...


Why you NEED to raise organic CTR’s (and how to do it)

May 12, 2016 12:01 pm Published by Comments Off on Why you NEED to raise organic CTR’s (and how to do it)

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.


To grow an ecommerce business, step away

May 12, 2016 2:03 am Published by Comments Off on To grow an ecommerce business, step away

I recently returned from a trip to Amsterdam. It wasn’t a holiday, but a strategy meeting. The three owners of Beardbrand spent a week in ...


7 SaaS Subscription-billing Solutions, for 2016

May 12, 2016 1:10 am Published by Comments Off on 7 SaaS Subscription-billing Solutions, for 2016

My 2012 article, “9 SaaS Subscription-Billing Solutions,” garnered many comments and requests for an update. So with this post, I am providing a new list ...


Dollars per visitor more important than conversion rate

May 10, 2016 8:05 pm Published by Comments Off on Dollars per visitor more important than conversion rate

Conversion optimization has been discussed in ecommerce circles since, well, the dawn of ecommerce. Improving conversions can have a major impact on revenue. Making small tweaks ...


Adopting a consumer mindset for your SEO strategy

May 10, 2016 2:11 pm Published by Comments Off on Adopting a consumer mindset for your SEO strategy

Search engines continue to adjust algorithms to better match how consumers actually conduct their searches. How should this affect our optimization efforts?


Ecommerce Page Titles Key for Shoppers (and SEO)

May 10, 2016 1:00 pm Published by Comments Off on Ecommerce Page Titles Key for Shoppers (and SEO)

A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines. Page title optimization, if you will, is a low-effort, ...


How Nordstrom strategically beat Zappos in Google Search

May 10, 2016 1:00 pm Published by Comments Off on How Nordstrom strategically beat Zappos in Google Search

Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos.


Should Ecommerce Merchants Claim Local Business Listings?

May 9, 2016 5:01 pm Published by Comments Off on Should Ecommerce Merchants Claim Local Business Listings?

If you’re an ecommerce retailer or a servicer provider with nationwide clients, you may not want to claim your online local business listings. In fact, ...