Author Archives for admin

11 Critical Features for B2B Ecommerce Sites

May 4, 2016 1:01 pm Published by Comments Off on 11 Critical Features for B2B Ecommerce Sites

An important part of redesigning or launching a business-to-business ecommerce site is to identify the required features. They can be available out of the box ...


Why FringeSport uses Shopify

May 3, 2016 10:01 pm Published by Comments Off on Why FringeSport uses Shopify

FringeSport has used Shopify for six years. I started on the platform after reading an early Tim Ferriss blog post, where he pimped the brand. ...


Using (Big) Data to Boost PPC Advertising

May 3, 2016 3:03 pm Published by Comments Off on Using (Big) Data to Boost PPC Advertising

The term “big data” can be confusing. For some people, it conjures up thoughts of someone spying on their activity and then selling that information. ...


Why are SEOs slow to implement Accelerated Mobile Pages?

May 3, 2016 12:05 pm Published by Comments Off on Why are SEOs slow to implement Accelerated Mobile Pages?

It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML.


12 Tools to Automate Twitter for Ecommerce Marketing

May 2, 2016 11:07 am Published by Comments Off on 12 Tools to Automate Twitter for Ecommerce Marketing

Twitter may be an ideal platform to promote content and engage an audience. But who has the time? Fortunately, you can supplement your social media ...


App Development Trends Favor Custom Ecommerce Platforms

May 1, 2016 1:05 pm Published by Comments Off on App Development Trends Favor Custom Ecommerce Platforms

Application development is changing. Frameworks, services, and even tools make it possible to rapidly create web and mobile applications custom to a business’s needs. These ...


Using Facebook to Target International Buyers

April 29, 2016 4:59 pm Published by Comments Off on Using Facebook to Target International Buyers

An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and ...


April 2016 Top 10: Our Most Popular Posts

April 29, 2016 1:04 pm Published by Comments Off on April 2016 Top 10: Our Most Popular Posts

Here are our 10 most popular articles for April 2016, recognizing that articles we published earlier in the month are more likely to make the list ...


How to Measure Color Contrast, for Web Accessibility

April 28, 2016 8:12 pm Published by Comments Off on How to Measure Color Contrast, for Web Accessibility

The essence of accessible color contrast is simple. Given a foreground color and a background color, the contrast between those two must be distinguishable in ...


5 Content Marketing Ideas for May 2016

April 27, 2016 2:05 pm Published by Comments Off on 5 Content Marketing Ideas for May 2016

May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover. Content marketing seeks to attract, engage, ...