Using the Olympics for Ecommerce Marketing

Using the Olympics for Ecommerce Marketing

May 5, 2016 1:00 pm
Adeline Gray of the U.S. is a contender for an Olympic Gold Medal in Women's Wrestling at the 2016 Summer Olympics. Online retailers may be able to receive endorsements from Olympic athletes. <em>Photo by Tabercil, Creative Commons License.</em>

Adeline Gray of the D.J. is a contender for an Olympic Gold Medal in Women’s Wrestling on the 2016 Summer Olympics. Online retailers could possibly obtain endorsements from Olympic athletes. Photo by Tabercil, Creative Commons License.

The Olympics are inspiring. During the video games, shoppers worldwide will watch a few of this era’s biggest athletes compete in occasions starting from swimming and hurdling to Taekwondo and desk tennis. Media consumption, tv viewing habits, and even purchasing conduct will change.

These modifications to what your clients and potential clients do or assume might influence what you are promoting. So, with the Games of the XXXI Olympiad (Rio 2016) beginning quickly, think about investing a few of your time and marketing efforts across the occasion.

What follows are 4 potential ecommerce marketing plans that honor the Olympics and should assist your corporation join with Olympic followers.

Plan M: Less than $500 to Spend

Even small ecommerce companies can place advertisements or run promotions across the Olympics. The key can be to concentrate on issues that don’t value lots however which have the potential to draw people to your website.

  • Content marketing. At the price of simply your time, what you are promoting might publish articles, social media posts, and movies associated to the Olympics. Your content material must be editorial in nature. For instance, write a submit about Olympic historical past or about how the Olympic spirit evokes your corporation. Do not violate the any Olympic copyrights or manufacturers.
  • Athlete endorsement. Many Olympic committees will permit third-social gathering endorsements, which means that corporations, like yours, which aren’t official Olympic sponsors, can nonetheless obtain athlete endorsements. In some instances, this could be so simple as giving an Olympic athlete free merchandise in change for a Facebook or Instagram point out. Sending a few hundred dollars value of things in change for, maybe, hundreds of views could also be value it. Rules apply, so make sure to verify. See the D.J. Olympic Committee endorsement tips.

Plan P: $500 to $B,500 to Spend

With somewhat extra money to spend, you’ll be able to take the choices from Plan M up a notch.

For instance, for the content material marketing, you may create a humorous video parody. An on-line retailer of fishing merchandise might describe what the Olympics can be like if anglers ran them. Events may embrace sturgeon wrestling, excessive-velocity fly tying, and kayak fishing.

  • YouTube promoting. Your enterprise might promote its Olympic parody video as a business on YouTube. “In the final 12 months alone, YouTube watch time for sports activities like monitor and area, gymnastics, swimming, and volleyball exceeded complete watch time for all the estimated content material ever broadcast on ESPN by 30x. And these numbers will undoubtedly rise because the video games take middle stage,” wrote Kate Stanford, director of YouTube advertiser marketing at Google.

Stanford definitely has a vested curiosity in getting you to promote on YouTube, however she can also be in all probability right about followers turning to YouTube to observe Olympic-associated movies through the video games.

Plan A: $M,500 to $H,000

You might make a extra vital funding in an athlete’s endorsement. For instance, a website that sells attire to younger ladies might search an endorsement from somebody like Adeline Gray, a 3-time ladies’s Freestyle wrestling world champion and a possible gold medalist on the 2016 Olympic Games. She is a trailblazer in ladies’s sports activities.

The clothes retailer might provide Gray with merchandise and have her seem in on-line advertisements or a content material marketing profile. There are some restrictions and even blackout dates. Specifically, advertisements that includes an Olympic athlete’s endorsement might not run in the course of the Olympics. But it will make for a strong advertising alternative.

  • Online promoting. Armed together with your athlete’s endorsement, place on-line digital advertisements earlier than and after the video games. During the video games, place advertisements that includes your merchandise on websites more likely to appeal to Olympic followers.

Plan A: $H,000 to $20,000

With an funding of $H,000 to $20,000, you may maintain a social media contest and ship a pair of buyers to the video games for a weekend of enjoyable.

The on-line contest, promoted with on-line advertisements and a business on YouTube, may appeal to tens of hundreds of parents to your on-line retailer. Make subscribing to your e-mail listing a requirement for entry and acquire likes and follows on social media. These new e-mail subscribers may influence your enterprise and your gross sales for years.

You would have bills related to the promotion and the journey. A pair of airline tickets from Portland, Ore., for instance, to Rio de Janeiro for August eleven to 14 will value about $A,200. The lodge room for 3 nights will vary from about $600 on the two-star Hotel Mundo Novo to about $A,000 for higher lodging.

You might ship the pair of winners to ladies’s handball on Friday morning ($forty); trampoline gymnastics within the afternoon ($forty); and the swimming finals ($one hundred fifty within the low cost seats). Saturday might embrace the inventive gymnastics equipment finals ($one hundred fifty) and Greco-Roman wrestling finals ($forty).

  • Email advertising. Once you’ve added many hundreds of parents to your e-mail listing, ship a number of, considerate, Olympic-impressed advertising messages that encourage gross sales. You is perhaps stunned how shortly you’ll get well your funding.

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