Could a new slogan increase sales?
March 14, 2016 4:24 pm
My Wedding Decor has gradually evolved in the 10 months since I launched the site.Four weeks ago I made two simple changes that may have been responsible for increasing my sales.First, I changed the headline that appeared at the top of the site. The previous headline read: ?Buy and hire unique themed wedding decor you?d want for your own home.? Being an ex-housewares journalist, I aimed to appeal to co
5 Ecommerce Inventory Spring-cleaning Tips
March 14, 2016 4:24 pm
As spring arrives, many online retailers find that they need to change products or product lines ??winter coats won?t sell as well in April or May. Last season?s fashions, innovations, and novelties are already being replaced, and if you need to keep cash flowing, these older items must go.Inventory management is one of the keys to online retail success. And good inventory management often?requires the
Study: 3 Factors in Affiliate Marketing Will Drive Growth
March 14, 2016 4:24 pm
In August 2015, Rakuten Affiliate Network commissioned Forrester, the research company, to conduct a study on the factors driving growth in the affiliate industry.Forrester surveyed decision makers at 151 large U.S. advertisers (in excess of $200 million in annual revenue) and 151 large U.S. publishers (with traffic that ranks in the top 5,000). Forrester also conducted 10 interviews with advertisers a
12 Brands that Use Instagram to Show Products, Share Culture
March 14, 2016 4:24 pm
Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales.Here is a list of brands on Instagram. Some of the brands post their own content, while others feature images and videos from followers and contributors. Several of the brands offer feeds to purchase items from images.Ai
20 Helpful Plugins for a WordPress Blog, for Ecommerce
March 14, 2016 4:24 pm
Writing a blog can be a good way of providing your shoppers with useful product information while also establishing your expertise.
Here is a list of helpful plugins to customize a WordPress blog. There are plugins to manage your content, improve your site speed, optimize your pages, engage your readers, and add ecommerce solutions.
Plugins for a WordPress Blog
Editorial Calendar. This editori
How to Make Videos Accessible for Blind, Disabled Users
March 14, 2016 4:24 pm
Making videos accessible for blind and disabled users involves three components: the visual content, the audio content, and the player itself. PayPal offers an accessible HTML5 video player, as does YouTube and several others.A video is a compelling option when you want to demonstrate a product or show off its features. But a video can cause accessibility challenges. They aren’t insurmountable, b
SEO: Getting More vs. Losing Ground
March 14, 2016 4:24 pm
Search engine optimization can create more traffic and sales. It can also provide insight for other, non-SEO activities. Google’s Keyword Planner can help with both.Every company needs more of something. Maybe your company?s goals focus on more customers. Or maybe it?s more conversions. Whether it?s more sales, more leads, more registrations, more items sold per transaction, it?s always more. Tha
SEO: AMP for Ecommerce
March 14, 2016 4:24 pm
News on the mobile web is now four times faster, thanks to Google?s Accelerated Mobile Pages.
AMP, as the project is known, is targeted at Google mobile searchers looking for long-form editorial content. Mobile searchers experience AMP pages when they go to Google?s mobile search results, which?now show a carousel filled with AMP-enabled news content.
A sample?of a Google AMP search result. S
How to select a new ecommerce platform
March 14, 2016 4:24 pm
In “Why change ecommerce platforms?,” my post last month, I discussed my decision to switch ecommerce platforms ? from Volusion to Bigcommerce ? in the fall of 2013. I made that decision based on several things that I felt were holding us back. Since the migration, I?ve talked to dozens of folks who have felt the similar pain points with their current provider. They’ve asked what they
What HTML5 Means for Ecommerce Merchants
March 14, 2016 4:24 pm
What is one thing all?ecommerce stores have in common? They use HTML. In fact, just about every website uses HTML. That means when an update to HTML comes out, it has far-reaching effects.What Is HTML?HTML ??HyperText Markup Language ? describes how a web page is structured. A web browser ? e.g., Chrome, Firefox, Internet Explorer ? uses that description to render the page on your screen.For example, a
