The evolution of FringeSport?s KPIs
March 16, 2016 3:06 pm
How do you run your business? What numbers are meaningful, and on what intervals do you review them?When FringeSport was a side project, I mainly looked at revenue and gross product margin after projected shipping costs. I reviewed revenue whenever we got excited, which was daily or hourly, and margin rarely ? usually only when we were pricing a new product.The reason we chose these two metrics was tha
Facebook ?Lead Ads? Good for Competitive Markets
March 14, 2016 4:24 pm
Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution: Facebook Lead Ads. You?ll pay less for a click, and you?ll provide the customer with a better experience and interaction with your brand.Lead Ads is one of the newest ad products to roll out of the Facebook. Using Lead Ads, you create a form, which
For SEO Time Travel, Use Wayback Machine
March 14, 2016 4:24 pm
Which?pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine for SEO time travel.For example, team members at iHerb probably remember very clearly that they launched a dramatic redesign in the spring of 2015. They might remember that the tabbed ?Best Selling?
Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers
March 14, 2016 4:24 pm
The amount of time people spend on their smartphones is amazing. Americans reportedly spend 4.7 hours each day?on their smartphones?and they check social media accounts 17 times daily. That?s a lot of opportunity for ecommerce marketers to target mobile?consumers.?Pinterest can help reach them.Pinterest is growing at an astounding rate. In September 2015, Pinterest announced that it had 100 million act
Could a new slogan increase sales?
March 14, 2016 4:24 pm
My Wedding Decor has gradually evolved in the 10 months since I launched the site.Four weeks ago I made two simple changes that may have been responsible for increasing my sales.First, I changed the headline that appeared at the top of the site. The previous headline read: ?Buy and hire unique themed wedding decor you?d want for your own home.? Being an ex-housewares journalist, I aimed to appeal to co
5 Ecommerce Inventory Spring-cleaning Tips
March 14, 2016 4:24 pm
As spring arrives, many online retailers find that they need to change products or product lines ??winter coats won?t sell as well in April or May. Last season?s fashions, innovations, and novelties are already being replaced, and if you need to keep cash flowing, these older items must go.Inventory management is one of the keys to online retail success. And good inventory management often?requires the
Study: 3 Factors in Affiliate Marketing Will Drive Growth
March 14, 2016 4:24 pm
In August 2015, Rakuten Affiliate Network commissioned Forrester, the research company, to conduct a study on the factors driving growth in the affiliate industry.Forrester surveyed decision makers at 151 large U.S. advertisers (in excess of $200 million in annual revenue) and 151 large U.S. publishers (with traffic that ranks in the top 5,000). Forrester also conducted 10 interviews with advertisers a
12 Brands that Use Instagram to Show Products, Share Culture
March 14, 2016 4:24 pm
Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales.Here is a list of brands on Instagram. Some of the brands post their own content, while others feature images and videos from followers and contributors. Several of the brands offer feeds to purchase items from images.Ai
20 Helpful Plugins for a WordPress Blog, for Ecommerce
March 14, 2016 4:24 pm
Writing a blog can be a good way of providing your shoppers with useful product information while also establishing your expertise.
Here is a list of helpful plugins to customize a WordPress blog. There are plugins to manage your content, improve your site speed, optimize your pages, engage your readers, and add ecommerce solutions.
Plugins for a WordPress Blog
Editorial Calendar. This editori
How to Make Videos Accessible for Blind, Disabled Users
March 14, 2016 4:24 pm
Making videos accessible for blind and disabled users involves three components: the visual content, the audio content, and the player itself. PayPal offers an accessible HTML5 video player, as does YouTube and several others.A video is a compelling option when you want to demonstrate a product or show off its features. But a video can cause accessibility challenges. They aren’t insurmountable, b