The evolution of FringeSport?s KPIs
March 16, 2016 3:06 pm
How do you run your business? What numbers are meaningful, and on what intervals do you review them?When FringeSport was a side project, I mainly looked at revenue and gross product margin after projected shipping costs. I reviewed revenue whenever we got excited, which was daily or hourly, and margin rarely ? usually only when we were pricing a new product.The reason we chose these two metrics was tha
Developing a Content-marketing Editorial Calendar for Ecommerce
March 14, 2016 4:24 pm
Ecommerce merchants often struggle with content-marketing ideas. But there are many sources of inspiration. For example, a t-shirt retailer could note a t-shirt in a movie. This “Warning Offensive” t-shirt, from the movie Lockout, could spark the idea for an article about t-shirts from science fiction movies.A content-marketing editorial calendar is simply a list of what content your ecomme
5 Content Marketing Ideas for March 2016
March 14, 2016 4:24 pm
In March content marketers should have plenty of options, thanks to holidays like St. Patrick?s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it brings with it.Content marketing is the act of creating, publishing, and distributing content like articles, posts, and videos with the express aim of attracting, engaging, and retaining customers. Often content marketing focuses on c
26 Free SEO Tools for Merchants
March 14, 2016 4:24 pm
To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free.Here is a list of free search-engine-optimization tools. There are tools for keyword analysis, link checking and building, site testing, competitive review, and more. All of these tools are free, though some offer additional premium featur
20 SEO Feeds to Follow on Twitter
March 14, 2016 4:24 pm
Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter.Here is a list of SEO feeds to follow on Twitter. These feeds offer an abundance of strategies, resources, news, and opinion on search. There are publications and agencies, creative content marketers, social media influencers, big data thinkers, and many entrepre
SEO: Content Optimization Checklist
March 14, 2016 4:24 pm
Content enables consumers to find your pages in search results. But all of the compelling?content your team spends so much time planning, designing, writing, and developing could be invisible to searching consumers without optimizing it.Content optimization is simply editing textual content to include the concepts and keywords that searchers ask Google, Bing, and other search engines to find for them.E
6 Tips to Improve Product Descriptions
March 14, 2016 4:24 pm
Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you?re asking them to buy, and they need to be talked with, not at.When writing product descriptions, make sure you’re conveying exactly why someone would want to buy certain items. Consider the problems an item solves, or the value it provides. This process takes an
Facebook ?Lead Ads? Good for Competitive Markets
March 14, 2016 4:24 pm
Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution: Facebook Lead Ads. You?ll pay less for a click, and you?ll provide the customer with a better experience and interaction with your brand.Lead Ads is one of the newest ad products to roll out of the Facebook. Using Lead Ads, you create a form, which
For SEO Time Travel, Use Wayback Machine
March 14, 2016 4:24 pm
Which?pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine for SEO time travel.For example, team members at iHerb probably remember very clearly that they launched a dramatic redesign in the spring of 2015. They might remember that the tabbed ?Best Selling?
Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers
March 14, 2016 4:24 pm
The amount of time people spend on their smartphones is amazing. Americans reportedly spend 4.7 hours each day?on their smartphones?and they check social media accounts 17 times daily. That?s a lot of opportunity for ecommerce marketers to target mobile?consumers.?Pinterest can help reach them.Pinterest is growing at an astounding rate. In September 2015, Pinterest announced that it had 100 million act
