For PPC ads, filter by demographic data
March 14, 2016 4:24 pm
Driving traffic is at the heart of building a successful ecommerce business. There are so many retailers and so many options?for consumers that you must continually find new ways to drive traffic. The most common methods are search engine optimization and pay-per-click search ads.In this article I will focus on PPC ads. It is much faster to implement than SEO, but, conversely, it typically costs a lot
3 Ways to Sell Products That Don?t Sell
March 14, 2016 4:24 pm
Most ecommerce sites have some products that are of great quality and do a good job, but don?t sell very well. The problem may be pricing, positioning, or presentation.Many storeowners will eventually take these non-selling items and move to the clearance section. Sometimes, that won’t sell them either. In fact, many big etailers have clearance stock that sits there for months ? even years ? desp
Ecommerce in Japan: Marketplaces Dominate
March 14, 2016 4:24 pm
Rakuten’s marketplace in Japan is the largest ecommerce site in that country. Japanese consumers shop heavily on marketplaces. Yahoo Japan Shopping and Amazon Japan are also popular.Amazon is no longer the world?s largest ecommerce site in terms of number of visitors. That position now belongs to Taobao, the online marketplace, from China. Ecommerce is growing quickly outside the U.S. With cross-
Developing a Content-marketing Editorial Calendar for Ecommerce
March 14, 2016 4:24 pm
Ecommerce merchants often struggle with content-marketing ideas. But there are many sources of inspiration. For example, a t-shirt retailer could note a t-shirt in a movie. This “Warning Offensive” t-shirt, from the movie Lockout, could spark the idea for an article about t-shirts from science fiction movies.A content-marketing editorial calendar is simply a list of what content your ecomme
5 Content Marketing Ideas for March 2016
March 14, 2016 4:24 pm
In March content marketers should have plenty of options, thanks to holidays like St. Patrick?s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it brings with it.Content marketing is the act of creating, publishing, and distributing content like articles, posts, and videos with the express aim of attracting, engaging, and retaining customers. Often content marketing focuses on c
26 Free SEO Tools for Merchants
March 14, 2016 4:24 pm
To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free.Here is a list of free search-engine-optimization tools. There are tools for keyword analysis, link checking and building, site testing, competitive review, and more. All of these tools are free, though some offer additional premium featur
20 SEO Feeds to Follow on Twitter
March 14, 2016 4:24 pm
Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter.Here is a list of SEO feeds to follow on Twitter. These feeds offer an abundance of strategies, resources, news, and opinion on search. There are publications and agencies, creative content marketers, social media influencers, big data thinkers, and many entrepre
SEO: Content Optimization Checklist
March 14, 2016 4:24 pm
Content enables consumers to find your pages in search results. But all of the compelling?content your team spends so much time planning, designing, writing, and developing could be invisible to searching consumers without optimizing it.Content optimization is simply editing textual content to include the concepts and keywords that searchers ask Google, Bing, and other search engines to find for them.E
6 Tips to Improve Product Descriptions
March 14, 2016 4:24 pm
Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you?re asking them to buy, and they need to be talked with, not at.When writing product descriptions, make sure you’re conveying exactly why someone would want to buy certain items. Consider the problems an item solves, or the value it provides. This process takes an
Facebook ?Lead Ads? Good for Competitive Markets
March 14, 2016 4:24 pm
Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution: Facebook Lead Ads. You?ll pay less for a click, and you?ll provide the customer with a better experience and interaction with your brand.Lead Ads is one of the newest ad products to roll out of the Facebook. Using Lead Ads, you create a form, which
