Four of the most interesting search marketing news stories of the week
It’s Friday, so welcome to our weekly spherical up of search marketing and associated information.
This week we’ve got the sixteen corporations dominating Google, stats on retailers’ search budgets, and a take a look at accusations round Google and searches for Hillary Clinton.
Is Google manipulating searches for Hillary Clinton? Er,no…
There’s been speak of Google manipulating autocomplete strategies for searches on Hillary Clinton. A video from SourceFed claims that searches round Clinton are being manipulated as they don’t return the strategies they might look forward to finding.
Specifically, searches reminiscent of “Hillary Clinton cri-” didn’t recommend “Hillary Clinton legal costs” and “Hillary Clinton in-” didn’t return “Hillary Clinton indictment.”
search engine marketing and popularity administration professional Rhea Drysdale does a superb job of debunking the idea in a publish on Medium.
Essentially SoureFed failed to match comparable searches for Donald Trump, which fail to recommend phrases like “Donald Trump lawsuit”.
In a nutshell, if Google is manipulating searches for Clinton, it’s doing the identical for Trump. There’s one other concept too – the recognition of the SourceFed video has led to hundreds making an attempt out these searches for themselves, thus probably manipulating these outcomes.
Google turns into the world’s strongest model
Apple’s worth has dropped H% to $228 billion up to now yr, whereas Google’s has risen 32% to succeed in $229 billion. So Google takes prime spot in Millward Brown Digital’s annual report.
Amazon’s search spending
Fractl has analyzed the marketing spend of a few of the largest retailers, and search will get the lion’s share of Amazon’s finances.
During the interval studied, the ecommerce big spent $H million on TV and radio, $fifty four million on print and $M.35 billion on search.
For extra stats, see Mike S’Brien’s piece on the analysis.
In search, do the the wealthy simply get richer?
Earlier this week, Chris Lake coated a superb Glen Allsop research into how sixteen corporations are dominating Google’s outcomes.
As Chris says in his submit:
In this case, the wealthy are main publishing teams. The method they’re getting richer is by cross-linking to present and new web sites, from footers and physique copy, that are “continually altering”
And these are the large sixteen:
