In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG).
A new online store is often empty. Shoppers don’t yet know your shop. They haven’t had time to learn about your products or your customer service. So if you want ...
There are thousands of retailers that offer affiliate marketing programs. Potential affiliates have many options to choose from. A goal of an affiliate manager should therefore be to build loyalty among existing ...
For companies serving either B2B or B2C audiences, search engine optimization continues to be a priority for driving new traffic.
Most every ecommerce storeowner, at some point, wants to completely rebuild her store. It’s usually for a number of reasons. Current store is too slow and is losing customers. Current store looks and ...
Click-through rates for websites depend a great deal on their position in organic search results.
This week, we’re looking at internal links (before we tackle the much more unwieldy subjects of outbound links and backlinks).
It's getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from.
When I launched My Wedding Decor in April 2015, the site had just 80 or so products for sale. Three weeks passed and I received my first order, from a Sydney-based ...
Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL.
