Technical SEO checklist: a webmaster’s guide to on-page optimisation

Technical SEO checklist: a webmaster’s guide to on-page optimisation

October 20, 2016 2:03 pm

Presenting a information to finishing up all of the on-web page checks that site owners and SEOs want to hold out to make sure a website is optimised for search.

This guidelines will convey collectively lots of already revealed content material from the location in a single place, and there shall be hyperlinks to extra detailed guides all through.

It’s additionally value studying our guides on How to check a website earlier than launch and search engine optimisation necessities for optimising your website for additional info.

Sign as much as Google Search Console

Search Console is the place you possibly can monitor your website’s efficiency, determine points and monitor backlinks. This can also be the place Google will talk with you need to something go flawed.

Here are the important thing issues you must set-up and frequently verify in Search Console:

  • Set your most popular area: whether or not your website exhibits up in search outcomes with the www prefix or with out it.
  • HTML enhancements: that is the place Search Console will advocate any enhancements to your meta descriptions and title tags, in addition to informing you of any non-indexable content material.
  • Links to your website: right here you’ll be able to see the domains that hyperlink to your website and its content material probably the most, in addition to your most linked webpages.
  • Manual actions: Google will inform you if it has administered a guide motion to your website or particular webpage.
  • International concentrating on: ensure you’re concentrating on your most popular viewers based mostly on language and nation.
  • Index standing: this lets you understand how many pages of your website are at present included in Google’s index. You can shortly see any worrying tendencies, in addition to any pages which were blocked by robots or eliminated.
  • Crawl errors: this report exhibits all of the errors that Google has discovered when crawling your website during the last ninety days.
  • robots.txt editor: that is the place you possibly can edit your robots.txt and examine for errors. The backside of the web page reveals your errors and warnings.

Sign as much as Google Analytics

Google Analytics is a free service that tracks and reviews web site visitors. Providing perception into the demographics of website guests, the efficiency of a selected marketing campaign, and the way lengthy individuals are staying in your website.

Make positive Google Analytics or the analytics package deal you’re utilizing, is about up and able to go from day one so you’ll be able to measure and analyse visitors to your website.

Site velocity

Use Google’s personal website velocity check device to examine how shortly your web site masses and implement any modifications it recommends.

Mobile friendliness

Is your web site and its content material equally optimised for any given display measurement or system? Bear in thoughts that Google has said that responsive design is its most popular technique of cellular optimisation. Look by means of our thorough cellular-pleasant guidelines to assist repair any issues.

Title tags

  • Title tags ought to be 50-60 characters lengthy, together with areas.
  • Your most necessary key phrases have to be first in your title tag, together with your least necessary phrases coming final.
  • If your organization identify just isn’t a part of the essential key phrase phrases, put it on the finish of the title tag.
  • Do not duplicate title tags, they have to be written in another way for each web page.
  • Don’t mass replicate your title tags it’s going to negatively have an effect on your search visibility.
  • Title tags should precisely describe the content material on the web page.
  • Do not ‘key phrase stuff’ title tags.
  • Make your headline (<h1> tag) totally different from the title tag.

Meta descriptions

  • Make positive your most essential key phrases for the webpage present up within the meta description.
  • Write legible, readable copy.
  • A meta description ought to be not than one hundred thirty five – one hundred sixty characters lengthy. Any longer and search engines will chop the top off, so make sure that any necessary key phrases are nearer the entrance.
  • Do not duplicate meta descriptions.


The headlines in your articles ought to be beneath fifty five characters to make sure their full visibility in SERPs. Make positive they’re snappy, engaging and as descriptive as potential.

H1 – H6 tags

Make positive your headlines are tagged as H1, and any subheadings in your articles are tagged as H2, H3 and so on. Makes positive they’re utilized in a descending, logical order.

h2 and h3 tags


Make positive your photographs are all optimised for the online. Ensuring they’re not too giant – and website-velocity draining. As properly as being correctly labelled with titles and alt-textual content.

XML Sitemaps/HTML Sitemap

Make positive your web site has an correct website map in each XML and HTML format, to make sure thorough and full indexing by Google.

Accelerated Mobile Pages

If you’re utilizing Google’s AMP venture to offer cellular searchers with quicker loading net pages, you could make sure that these are rendering correctly. You can verify for this within the Search Console AMP device.

Social media integration

Do the social media icons on the location go to the right pages? Do you will have the correct buttons and social plugins put in for what you are attempting to perform and what you need the consumer to have the ability to do? (For instance, does it ‘share a publish’ quite than ‘Like’ your web page on Facebook.)

Secure Certificate

If your website is ecommerce, otherwise you’re utilizing encrypted pages to guard customer privateness on a type or elsewhere, you’ll have to verify your certificates.

https padlock

Duplicate content material

If you could have duplicate content material by yourself website, arrange a 301 redirect so Google solely indexes your most popular web page.

Ensure that Google is simply indexing your most popular area, i.e. both with the www prefix or with out it: or Google might deal with the www and non-www variations of your area as separate websites with separate pages, thus harming your visibility.

If your republishing one other website’s content material (with permission in fact) guarantee there’s a rel=canonical tag on every web page linking to the unique supply.

Google News

Double verify your website is eligible for Google News, if not, attempt resubmitting when you’ve carried out Google’s strategies.


Add rel=“nofollow” to any hyperlinks that you simply don’t need search engine crawlers to comply with. For occasion, sponsored content material or commercially led articles with hyperlinks out to distributors or service suppliers.

Check structured knowledge

The Structured Data part in Search Console accommodates details about all of the structured knowledge parts Google has situated in your website, whether or not from Schema markup or different microformats. Check for any errors. If you click on on the person ‘Data Types’ it’s going to present you precisely which URLs include that exact markup and when it was detected.

Error response codes

Response codes, corresponding to four hundred, 403, 404, 500 and 503, ought to all be investigated completely. If you see a number of 404 outcomes from inner website hyperlinks, repair the offending hyperlinks instantly.

Makes positive 301s getting used for all redirects, and keep away from any 302 or 307 redirects.

Internal linking

Are you utilizing inner linking in the simplest means? You ought to have a number of related inner hyperlinks per article (relying on size and sort of content material). Make positive the anchor textual content is descriptive of the linked web page.

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