Personalization is a growing trend in ecommerce. Shoppers want to see relevant marketing, products, and offers. When they receive them, they typically respond by purchasing more. The idea around personalization is ...
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?
By some estimates, more than half of the visitors to an online store will use that store’s site search to find products, and hopefully make a purchase. This fact alone ...
Many ecommerce retailers desire to expand internationally. Understanding the preferred payment methods in other countries is a key component. In this post, I’ll explore some of the issues involved with accepting ...
Trying to figure out why your store’s conversion rate is so low? The order in which products are displayed on categories is a major culprit. While “relevancy” is a common default ...
Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. For ...
Magento is one of the most popular ecommerce platforms, with more than 250,000 merchants and 150,000 developers, providing a vast assortment themes and extensions. The Community and Enterprise editions of ...
The quality of product data impacts natural search performance on ecommerce sites, far beyond whether meta tags are optimized. Product data isn’t traditionally thought of as contributing to SEO, but ...
Consumers and ecommerce merchants often take the complexity involved in buying a product online for granted. But behind the ease of the one-click checkout and free shipping is 65 years of ...
If small and mid-sized online retailers cooperated, they may be able to develop a fast and reliable shipping network competitive with what Amazon, Walmart, and other industry-leading merchants can offer. Online ...
