High-quality product photos are critical for conversions. Without photos and video, it’s nearly impossible to compete for sales. There are exceptions to every rule, however, and it’s no different when ...
Online shoppers expect to receive their orders quickly, with little-to-no added cost. As an ecommerce merchant, there are many ways to decrease fulfillment and delivery times. One area of the supply chain ...
Implementing a ship-from-store fulfillment program may help mid-market multichannel retailers better serve customers and earn more profit. This year, about one of every three brick-and-click, omnichannel retailers will have adopted a ...
Conducting market research can help you pinpoint what your prospects actually want, or even discover if a product will be successful before you launch it. Here is a list of online ...
I moderate an online business forum in the U.K. A growing number of people are starting their own business here. On one level this is inspiring. But sometimes I think there ...
FringeSport’s email list has been one of our best investments in terms of connecting our brand with our customers, and also in terms of direct sales. In this post, I’ll offer ...
For search engine optimization, the implications of voice search are subtle, but increasingly important. In her 2017 Internet Trends report this week, Mary Meeker, partner at venture capital firm Kleiner ...
Google recently held its Marketing Next event and announced several changes to its suite of advertising-related products. In this article, I’ll address four of the changes that are important to ...
Here is a list of product releases and updates for late-May from companies that offer services to online merchants. There are updates on shipping solutions, electronic payments, security, voice-activated shopping, ...
Pricing should not be a mystery. Posting clear, understandable prices for the products that your online store sells should be an important part of the site’s user experience design. In fact, ...
