Content Marketing: The Hard Working Listicle
March 17, 2016 1:03 pm
Listicles are articles that include lists. BuzzFeed has used listicles to propel its reputation.An article in listing type or a easy record extensively annotated, the listicle is directly common, visitors-driving, and a straightforward-to-comprehend type of journalism and content material advertising. It's the blue-collar strategy to partaking clients and producing content material, and is slowly profi
Search-marketing Insights from Connect Search Engine Watch Conference
March 16, 2016 3:06 pm
I recently attended the Connect Search Engine Watch Conference in Miami. The conference covered two tracks ? ?Engage with Organic? and ?Innovate with Paid? ? over two days. I spent my time on the organic track the first day and the paid track the second.In this article, I’ll share my observations from the conference.1. Local search optimization is strongly influenced by Google My Business, as Goo
Pros, Cons of Email Preference Centers
March 16, 2016 3:06 pm
Email preference centers can allow subscribers to choose the frequency in which they receive emails, as well of the types of content they want to receive. Home Depot’s preference center, for example, allows users to choose their skill level and interests in an easy-to-navigate process.Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb
The evolution of FringeSport?s KPIs
March 16, 2016 3:06 pm
How do you run your business? What numbers are meaningful, and on what intervals do you review them?When FringeSport was a side project, I mainly looked at revenue and gross product margin after projected shipping costs. I reviewed revenue whenever we got excited, which was daily or hourly, and margin rarely ? usually only when we were pricing a new product.The reason we chose these two metrics was tha
Facebook ?Lead Ads? Good for Competitive Markets
March 14, 2016 4:24 pm
Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution: Facebook Lead Ads. You?ll pay less for a click, and you?ll provide the customer with a better experience and interaction with your brand.Lead Ads is one of the newest ad products to roll out of the Facebook. Using Lead Ads, you create a form, which
For SEO Time Travel, Use Wayback Machine
March 14, 2016 4:24 pm
Which?pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine for SEO time travel.For example, team members at iHerb probably remember very clearly that they launched a dramatic redesign in the spring of 2015. They might remember that the tabbed ?Best Selling?
Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers
March 14, 2016 4:24 pm
The amount of time people spend on their smartphones is amazing. Americans reportedly spend 4.7 hours each day?on their smartphones?and they check social media accounts 17 times daily. That?s a lot of opportunity for ecommerce marketers to target mobile?consumers.?Pinterest can help reach them.Pinterest is growing at an astounding rate. In September 2015, Pinterest announced that it had 100 million act
Could a new slogan increase sales?
March 14, 2016 4:24 pm
My Wedding Decor has gradually evolved in the 10 months since I launched the site.Four weeks ago I made two simple changes that may have been responsible for increasing my sales.First, I changed the headline that appeared at the top of the site. The previous headline read: ?Buy and hire unique themed wedding decor you?d want for your own home.? Being an ex-housewares journalist, I aimed to appeal to co
5 Ecommerce Inventory Spring-cleaning Tips
March 14, 2016 4:24 pm
As spring arrives, many online retailers find that they need to change products or product lines ??winter coats won?t sell as well in April or May. Last season?s fashions, innovations, and novelties are already being replaced, and if you need to keep cash flowing, these older items must go.Inventory management is one of the keys to online retail success. And good inventory management often?requires the
Study: 3 Factors in Affiliate Marketing Will Drive Growth
March 14, 2016 4:24 pm
In August 2015, Rakuten Affiliate Network commissioned Forrester, the research company, to conduct a study on the factors driving growth in the affiliate industry.Forrester surveyed decision makers at 151 large U.S. advertisers (in excess of $200 million in annual revenue) and 151 large U.S. publishers (with traffic that ranks in the top 5,000). Forrester also conducted 10 interviews with advertisers a
