ecommerce Softpact

How to Make Videos Accessible for Blind, Disabled Users

March 14, 2016 4:24 pm Making videos accessible for blind and disabled users involves three components: the visual content, the audio content, and the player itself. PayPal offers an accessible HTML5 video player, as does YouTube and several others.A video is a compelling option when you want to demonstrate a product or show off its features. But a video can cause accessibility challenges. They aren’t insurmountable, b

SEO: Getting More vs. Losing Ground

March 14, 2016 4:24 pm Search engine optimization can create more traffic and sales. It can also provide insight for other, non-SEO activities. Google’s Keyword Planner can help with both.Every company needs more of something. Maybe your company?s goals focus on more customers. Or maybe it?s more conversions. Whether it?s more sales, more leads, more registrations, more items sold per transaction, it?s always more. Tha

SEO: AMP for Ecommerce

March 14, 2016 4:24 pm News on the mobile web is now four times faster, thanks to Google?s Accelerated Mobile Pages. AMP, as the project is known, is targeted at Google mobile searchers looking for long-form editorial content. Mobile searchers experience AMP pages when they go to Google?s mobile search results, which?now show a carousel filled with AMP-enabled news content. A sample?of a Google AMP search result. S

6 Ecommerce Email Marketing Campaigns for Q2 2016

March 14, 2016 4:22 pm Mother’s Day celebrates motherhood and the powerful influence mothers have on our lives and our society. It is one of many occasions during the second quarter of 2016 that offer email marketing opportunities.The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother?s Day, and the beginning of summer.In th