Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers
March 14, 2016 4:24 pm
The amount of time people spend on their smartphones is amazing. Americans reportedly spend 4.7 hours each day?on their smartphones?and they check social media accounts 17 times daily. That?s a lot of opportunity for ecommerce marketers to target mobile?consumers.?Pinterest can help reach them.Pinterest is growing at an astounding rate. In September 2015, Pinterest announced that it had 100 million act
Could a new slogan increase sales?
March 14, 2016 4:24 pm
My Wedding Decor has gradually evolved in the 10 months since I launched the site.Four weeks ago I made two simple changes that may have been responsible for increasing my sales.First, I changed the headline that appeared at the top of the site. The previous headline read: ?Buy and hire unique themed wedding decor you?d want for your own home.? Being an ex-housewares journalist, I aimed to appeal to co
5 Ecommerce Inventory Spring-cleaning Tips
March 14, 2016 4:24 pm
As spring arrives, many online retailers find that they need to change products or product lines ??winter coats won?t sell as well in April or May. Last season?s fashions, innovations, and novelties are already being replaced, and if you need to keep cash flowing, these older items must go.Inventory management is one of the keys to online retail success. And good inventory management often?requires the
6 Ecommerce Email Marketing Campaigns for Q2 2016
March 14, 2016 4:22 pm
Mother’s Day celebrates motherhood and the powerful influence mothers have on our lives and our society. It is one of many occasions during the second quarter of 2016 that offer email marketing opportunities.The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother?s Day, and the beginning of summer.In th