Blog Softpact

Amazon Juggernaut Rolls; Third-party Sellers Benefit

September 13, 2016 5:06 pm Amazon’s 2016 second-quarter monetary statements for the interval ending June 30 confirmed strong progress, extending its profitability to a fifth straight quarter after years of spotty outcomes. Revenue was $30.A billion in comparison with $23.P billion within the second quarter of 2015, a rise of 31 %. Operating revenue was $M.A billion within the second quarter, in contrast with $464 million w

How does RankBrain work and what does it mean for search marketers?

September 13, 2016 3:02 pm It’s onerous to satisfy anybody within the digital business who hasn’t heard about RankBrain. And it comes as no shock that this technique together with its influence on search outcomes raises infinite questions and disputes. We’ve made an try to know the best way RankBrain operates and if there’s something we will probably do to optimize for it. Let’s begin from the very starting. What is Ra

How to test a website before you launch: a 28 point checklist

September 13, 2016 2:05 pm Three years in the past, Mark Knowles wrote a radical guidelines for testing a website previous to its stay launch. It was a really useful information, so we thought we’d replace it for the present digital panorama. Here we current a information on the best way to check a website, filled with up to date info and ideas to ensure every part seems to be and works precisely because it ought to on launch

5 Content Marketing Ideas for October 2016

September 13, 2016 2:05 pm In October 2016, content material entrepreneurs have loads of alternatives to interact clients and potential clients by publishing articles or releasing movies about Halloween, the upcoming ...

Guide to Google ranking signals – Part 2: keywords

September 12, 2016 3:04 pm Last week we revealed the primary instalment of our full information to Google rating alerts. It featured on-web page-elements reminiscent of title tags, H1 tags and meta descriptions. This week we proceed diving into on-web page elements, with using key phrases in your web page content material. Keywords In our earlier article we talked about that any key phrases you want to rank for have to be positi

SEO audit: a complete guide to the basics

September 12, 2016 2:06 pm An search engine optimization audit is commonplace process for any website. In reality, in case you are critical about your web enterprise, you'll ensure you do it ceaselessly. Unlike a standard audit, this one is carried out solely for marketing functions. A correctly achieved search engine marketing audit ought to offer you a greater perception into your website, particular person pages and general

Why local search should be part of your ecommerce strategy

September 12, 2016 1:12 pm As native marketing turns into extra necessary, it’s time to concentrate on native search technique in an effort to beat your competitors. David Whatley, Founder & Managing Director of MiShop.native delivered an fascinating presentation at BrightonSEO on the distinction between international and native marketing and how a bodily presence may also help native search. Defining native search L

12 New Social Media Tools for Merchants

September 12, 2016 8:09 am Established social media platforms regularly launch new instruments to assist companies join with prospects and clients.  Here is an inventory of latest and up to date social media instruments for retailers. There are instruments to create product presents, submit branded tales, talk in actual-time with clients, and even promote merchandise. Facebook Facebook Business. Slideshow advertisements. Sli

SEO: Simplifying Navigation Cuts Performance

September 9, 2016 5:34 pm The development towards simplicity in net design is affecting navigation. The influence on search engine marketing of navigation modifications may be staggering. Navigation isn’t only a means for buyers to navigate. It’s crucial to pure search efficiency. Complex navigational varieties like mega-navigation — a navigational header that scrolls down when rolled over, spanning the complete web p