More online product searches start on Amazon than Google

More online product searches start on Amazon than Google

September 27, 2016 3:05 pm

Search visitors is in fact very important for on-line retailers, however a brand new survey finds that extra individuals use Amazon as the primary port of name when on the lookout for merchandise.

The second annual State of Amazon research by BloomReach discovered that fifty five% of shoppers begin their on-line product searches on Amazon, in comparison with 28% who go for a search engine.

The survey of two,000 US shoppers discovered that Amazon’s share of the motion was up eleven% yr on yr, and the figures down for search engines and different retailers.


The retailer’s status for worth-competitiveness, (in addition to the truth that it sells nearly all the things) means it’s the go-to vacation spot for comparability purchasing.

  • ninety% of shoppers will verify Amazon even when they’ve discovered their product elsewhere. seventy eight% of those consumers do that ‘typically’ or ‘all the time’.
  • It works each methods although, with 70% checking merchandise they’ve discovered on Amazon on different ecommerce websites.  

Mobile purchasing habits

The research additionally checked out purchasing habits on cellular units. Amazon nonetheless dominates right here, however much less so than general.

  • 50% of cellular consumers attempt Amazon first, in comparison with search engines on 34% and different retailers on sixteen%.
  • seventy six% of shoppers store on their smartphone, with ninety% saying that they’ve made a purchase order on a smartphone.
  • Almost 50% store on a smartphone weekly. 
  • ninety two% say smartphone purchasing can affect a purchase order choice, whereas fifty two% say smartphone buying typically or all the time helps a purchase order.
  • 88% will use a smartphone to help purchasing in shops.
  • seventy eight% have a retailer cellular app, and eighty two% of these have a retailer app that isn’t Amazon’s.

These figures will in fact be a serious concern for rivals, as the danger is that many product searches start and finish on Amazon earlier than they also have a probability to attraction to buyers.

Jason Seeba, BloomReach head of marketing, says search nonetheless has a serious half to play:

“While on-line retailers more and more really feel the pinch, search engines nonetheless play an integral a part of commerce technique. This research highlights that simply because shoppers begin on Amazon, that doesn’t imply they finally purchase from Amazon. Instead, they’re typically evaluating and researching merchandise on search engines like google and different retailers.”

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