How a dedicated IP address and SSL certificate affects your search engine rankings

How a dedicated IP address and SSL certificate affects your search engine rankings

July 13, 2016 5:03 pm

To get higher search engine rankings or land on the primary web page outcomes on Google in 2016, website velocity and HTTPS have been listed among the many rating elements.

Brian Dean of Backlinko carried out an experiment with M million Google outcomes to find out which elements assist net pages seem on the primary SERP and I’ll be discussing two of these rating elements right here:

  1. Dedicated IP tackle – web page or website’s velocity
  2. SSL Certificate – HTTPS

M. How a devoted IP handle impacts your search engine rankings

Every online business makes use of a internet hosting firm and more often than not pay no consideration to what sort of IP tackle was assigned to their internet hosting account, be it a “devoted or shared internet hosting IP tackle.”

There are two forms of IP addresses within the hosting business and they’re:

  • Shared IP tackle: this implies there are quite a few web sites sharing the identical handle. The internet hosting server determines which website is requested by the URL entered.
  • Dedicated IP handle: this implies a website has its personal IP handle. Typing within the URL of the website or its IP handle would deliver you to the identical web site.

Mind you, there are controversies round devoted IP addresses for search engine optimisation and questions round whether or not a devoted IP tackle would truly increase rankings.

The fact is, a devoted IP handle out of your internet hosting firm wouldn’t increase your search engine optimization however improve web site loading velocity, which is a criterion for web optimization (Google and Bing) in 2016.

So a devoted IP may end up in a rise in website’s velocity which equals good search engine optimization in your web site.

Benefits of utilizing a devoted IP tackle

The advantages of utilizing a devoted IP tackle might be discovered under:

  • Having your personal personal SSL certificates: Google made having an SSL Certificate a rating issue for web sites trying to rank for key phrases in Google search engine outcomes. Google crawlers have been designed to index a website with the SSL certificates and favor web sites utilizing HTTPS.
  • Enhanced efficiency and safety: for web sites attracting large net visitors, a devoted IP handle can be the perfect guess, as a shared internet hosting IP handle can be utilized by hundreds of different web sites leading to fixed server crash and web site downtime (my expertise with Namecheap), making your web site unreachable to guests thereby dropping search engine marketing juice.

Key takeaway

Having a devoted IP tackle on your internet hosting server would improve your web site velocity, present enhanced efficiency and safety (entry to an SSL Certificate).

P. How an SSL certificates impacts your search engine rankings

An SSL Certificate is required for ecommerce companies and different on-line companies accumulating private info from clients.

However to make use of an SSL certificates in your web site you want a devoted or static IP handle.

What is an SSL certificates?

An SSL Certificate is a safety token used to guard personal info touring throughout the online. It supplies safety for patrons and builds belief on the enterprise with the presence of the lock icon or inexperienced bar.

https padlock

Benefits of an SSL certificates

The advantages of utilizing an SSL Certificate shouldn’t be restricted to search engine optimisation, an SSL Certificate supplies safety for the web site proprietor and belief from the web site guests or buyer.

  • Better Rankings In Google: On the first of April, 2011 Google introduced they might be crawling, indexing and storing knowledge on SSL certificates discovered on the internet and on the sixth of August, 2014, safety for net customers was addressed by Google once they introduced HTTPS as a rating think about search engine outcomes.
  • Security: An SSL certificates protects your area identify and e mail from phishing scams. As a enterprise, you don’t need anybody cloning your web site to realize private info however with a correct SSL Certificate, it will be onerous for anybody to clone your web site.
  • Encryption: Using an SSL certificates in your web site encrypts delicate info collected out of your web site guests and clients meant for you solely. The Internet include a number of computer systems and this may be breached however having an SSL Certificate encrypts info touring throughout the online to the recipient.
  • Trust: According to a survey carried out by GlobalSign, seventy seven% of web site guests fear that their private knowledge could possibly be intercepted or misused on-line. Using an SSL Certificate with its lock icon or inexperienced bar would improve belief on your small business as 29% of consumers search for the inexperienced bar earlier than making a purchase order or releasing delicate info. Increased belief results in improve in gross sales and conversion.

Key takeaway

An SSL Certificate offers safety by means of HTTPS in your clients and web site which is a rating issue for Google search engine leading to higher rankings in search engine outcomes.


To get on the primary web page of Google’s search outcomes depends upon a number of elements however you want a quick devoted internet hosting server (John Stevens reviewed 27 internet hosting suppliers), an SSL certificates for safety and belief for patrons and search engines

Implementing any of the above ought to present constructive modifications to your search engine visitors.

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