Google adds rich results for podcasts to SERPs
On its Developers weblog, Google stealthily launched some new tips for structured knowledge to convey wealthy outcomes for podcasts to look outcomes.
To date, that is solely obtainable by way of Google Home or the Google Search app v6.H or larger on Android units, however help for Chrome on Android is coming quickly.
This was first famous over on Search Engine Roundtable, and Google offered a picture to point out how this can look in apply:
Podcasts might be listed and embedded in outcomes, which could possibly be a very helpful performance for Google Home and smartphones.
The instance above exhibits simply how a lot SERP actual property might be occupied when that is carried out appropriately. An embedded podcast participant inside the search outcomes additionally means customers gained’t even have to click on via to a touchdown web page to take heed to an episode.
How can I get my podcasts listed?
The first stage to attaining that is to get podcasts listed, and Google has offered very clear and thorough tips on how to do that:
- Expose a legitimate RSS feed describing the podcast that conforms to the RSS P.zero specs in addition to the feed necessities described under.
- The feed should include at the least one episode that conforms to the necessities given on this web page.
- The podcast should have a devoted homepage with the weather described under. The homepage should have a <hyperlink> pointing to your RSS feed.
- The homepage, the RSS feed, and any non-blocked audio information have to be uncovered to Googlebot; that’s, they need to not require a login, and should not be protected by robots.txt or <noindex> tags.
Adding Structured Data for Podcasts
Structured knowledge implementation can result in elevated SERP presence and click on-by means of price, however it additionally offers search engines with beneficial steerage once they crawl your content material.
The full listing of required tags required inside a podcast’s RSS feed is offered in Google’s publish and it consists of the next:
Tags have to be added at each a podcast- and episode-degree inside the RSS feed to be able to present up by way of wealthy outcomes. This is an important consideration and is one that may want a bit of additional time from builders on an ongoing foundation.
We can surmise from these parts and the zebra podcast instance offered by Google that the standard construction of a podcast itemizing will subsequently look as follows:
Are manufacturers profiting from this but?
These are very early days for this function, however I have carried out quite a few searches by way of the Google Search app within the US for a variety of podcasts and have but to see this stay.
However, Google has been fairly surreptitious about this current launch, and it’ll take a while for manufacturers to implement the requisite modifications too.
Nonetheless, help for Chrome on Android is coming quickly and presumably, different Google software and hardware will comply with go well with. That will present fairly a large viewers and any model that releases podcasts will need to avail of this new alternative to draw visits.
In abstract
Combined with its developments in voice search, cellular, and personalization, it makes strategic sense for Google so as to add podcasts to its wealthy outcomes-enabled belongings.
Data from Edison Research present the numerous yr-on-yr progress for this medium within the US, with additional will increase anticipated in 2017:
As such, it’s value listening to this now for any model that produces podcasts – particularly people who exist in a aggressive area of interest.
It might take a while to implement the technical modifications and see them go reside however, as with all such business updates, the early adopters will reap the best rewards.
Article graphics by Chelsea Herbert
