There are hundreds of shops that provide affiliate marketing packages. Potential associates have many choices to select from. A objective of an affiliate supervisor ought to subsequently be to construct loyalty amongst present associates. A loyal affiliate will extra probably promote your organization’s program over your rivals.
In reality, as a service provider you might have a buyer retention technique, one which engages clients to drive extra income. Similarly, an affiliate retention technique will interact your associates and drive elevated income by way of that channel.
One strategy to create an affiliate retention technique is to ship emails to associates based mostly on key milestones. Here are a couple of concepts to assist get you began.
A Strategy to Retain Affiliates
First or second sale e mail. Mature packages might have as many as P,000 associates. An affiliate supervisor ought to attempt to make every affiliate really feel particular and appreciated. One method to accomplish that is to arrange an e-mail that’s triggered by a primary or second sale. The e-mail might include copy akin to this.
Dear Jill,
Congratulations on making your first sale with the Widgets and More associates program! We are completely happy to be working with you and sit up for your success. Please let me know if there’s something I can do to assist. I’ve included my direct contract information, under.
Best,
Carolyn Kmet
Affiliate Manager
Widgets and More
carolyn@widgetsandmore.com
This easy and appreciative acknowledgement helps affiliate really feel needed. It additionally reminds the affiliate that your program does convert. Affiliates will extra probably promote packages which might be confirmed converters.
An affiliate’s first sale is usually to herself. For that cause, I sometimes keep away from bonuses or incentives on the primary transaction. Bonuses and incentives ought to be tied to a second transaction. An e mail to an affiliate after her second transaction might learn one thing like this: “Congratulations in your second transaction. To present our appreciation, I’d like to purchase you a espresso. Since I can’t do this in individual, I’ve deposited a bonus $H into your affiliate account.”
Anniversary e mail. You might have seen, as a shopper, most of these communications. Restaurants typically ship coupons to redeem throughout your birthday month. The objective is to encourage a repeat go to to the restaurant.
Affiliate managers not often know an affiliate’s birthdate. However, we do know the date they have been accredited into the associates program. Consider sending the affiliate an e-mail, wishing him a cheerful anniversary and increasing an larger fee fee in the course of the anniversary month.
Whereas the primary or second sale e mail would solely work on gross sales-producing associates, an anniversary e-mail would apply to all associates, no matter their exercise. It might additionally perform as a part of an activation technique.
Clicks-however-no-gross sales notification. Event-based mostly communication can embrace many actions. For instance, associates who drive excessive visitors however no gross sales can be a candidate for an e mail like the next.
Dear Jack,
Thank you for sending visitors to Widgets and More out of your affiliate hyperlinks. We recognize it! However, we aren’t seeing any of that visitors convert. Please tell us what you are attempting to advertise. We may also help with a simpler touchdown web page on our website and, moreover, producing customized artistic for you. Let me know what I can do to help. My direct contact information is under.
Best,
Carolyn Kmet
Affiliate Manager
Widgets and More
carolyn@widgetsandmore.com
Getting Started
How are you able to arrange occasion-based mostly emails? Some networks supply the power to create occasion triggers and e mail templates in order that your whole affiliate-retention technique is automated. But even when your affiliate community or monitoring supplier doesn’t supply triggered emails, you’ll be able to nonetheless implement them manually.
Generate reviews each month that present (a) first and second gross sales, (b) signal-up anniversaries, (c) visitors and gross sales stories, or (d) different filters, as wanted. Then, use your e mail supplier to generate a template and deploy to applicable associates. All of this could not take greater than a pair hours every month. You have direct entry to the info. Run the studies your self, with out counting on one other group.
