Actor Matthew McConaughey used video to inform a model story for Wild Turkey Bourbon.
Ecommerce entrepreneurs can use content material to attach with clients and prospects in September 2016, providing up compelling movies, buying guides, seasonal how-to articles, or celebrating holidays like Talk Like a Pirate Day or National Coffee Day.
Content marketing is the act of making, publishing, and distributing content material with the purpose of attracting, partaking, and retaining clients. Content marketing will depend on reciprocity. When entrepreneurs present one thing of worth (content material), shoppers might really feel obligated to provide one thing in return.
Here are 5 ecommerce content material marketing concepts for September 2016.
M. Entertaining Video
Video is a unbelievable medium for content material advertising, no matter whether or not you promote to companies or people. As an instance, HubSpot reported that including a video to a touchdown web page might improve conversations by roughly eighty %.
Video has additionally been answerable for a number of vital and profitable ecommerce companies. Dollar Shave Club, which lately bought for $M billion to Unilever, actually began to develop when it revealed an entertaining video in March 2012 and earned greater than 12,000 new subscription orders in simply 24 hours.
In the 4 and a half years since its launch, the Dollar Shave Club video has earned greater than 23 million views on YouTube.
Smart entrepreneurs are equally creating entertaining video content material to assist promote their corporations and merchandise. Here are a couple of extra examples.
Hafþór Múlíus Björnsson, the actor who performs the Mountain on The Game of Thrones, has launched a brief video selling Icelandic Mountain Vodka. The video has earned virtually half one million views on YouTube in about three weeks.
—
The makers of the Squatty Potty fueled the success of their enterprise with a video a few pooping unicorn. This video has had greater than 25 million views on YouTube since its launch.
—
Actor Matthew McConaughey has turn out to be the artistic director for Wild Turkey’s advertising. He just lately launched a brief movie. In about six days, it had garnered almost 1 / 4 of one million views on YouTube.
Make September 2016 the month that you simply start utilizing video in your content material advertising. As you do:
- Develop a number of movies;
- Integrate video and website content material;
- Interact on YouTube.
It will definitely take extra work to create video content material than it does to put in writing an article. But it isn’t unimaginable. Steve Carroll, a semi-professional kayak fisherman from Caldwell, Idaho (and my son-in-regulation), lately produced a sturgeon fishing video as a part of a kayak sponsorship settlement. The video was made with a $four hundred GoPro digital camera and GoPro’s free video modifying software. This video is actually Steve’s first time modifying footage.
P. Shopping and Gift Guides
Halloween and Christmas are shortly approaching. With every of those holidays there shall be consumers on the lookout for merchandise, concepts, and knowledge. September will be the good time to supply purchasing and present guides.
Popsugar, the media and buying website, revealed its reasonably priced Christmas present information method again in January.
Shopping and present guides ought to be associated to your retailer’s business and helpful to your potential clients. Here are a couple of instance titles for Halloween.
- “10 Halloween Costumes for the Harry Potter Fan”
- “thirteen Cheap Gifts for Halloween”
- “H Hateful Halloween Projects for the A.I.Y. Master”
And a number of Christmas examples.
- “12 High Tech Gifts Grandpa Will Love”
- “21 Last Minute Christmas Gift Ideas for the Holiday Procrastinator”
- “17 Subtly Insulting Christmas Gifts for People You Don’t Really Like”
O. Seasonal How-to
Content advertising is greatest when it’s helpful. When you possibly can assist somebody clear up an issue or study a talent, you’re constructing a relationship that’s more likely to result in repeat enterprise.
In September, publish well timed, seasonal how-to articles that assist readers. As with all content material advertising, these how-to posts ought to be related to your merchandise and business.
For inspiration, take a look at main how-to websites, together with the next.
- Instructables, you may study to make a Kylo Ren Halloween costume,
- eHow, take a look at “How to Throw a Dinner Party Like a Full-On Adult.”
- wikiHow, see “How to Maintain a Lawn Mower.”
- Make Magazine, you may even “Make Edible Paper in O Easy Steps.”
Also, take a look at what content material-savvy retailers are creating.
- Lowe’s: How-to make “Fall Leaves Wall Art,”
- Home Depot: “How to Install a Bath Vanity,”
- REI: “How to Train for a Marathon,”
- Eastwood’s “How to Weld Sheet Metal.”
Lowe’s how-to content material, resembling “Fall Leaves Wall Art,” helps buyers full enjoyable, seasonal tasks utilizing merchandise or instruments the corporate sells.
A. International Talk Like a Pirate Day: September 19
September 19 is an effective date to publish pirate-impressed tales.
September 19, 2016 is International Talk Like a Pirate Day. This pseudo-vacation started in 1995 in Albany, Ore. If you consider Wikipedia’s account, Talk Like a Pirate Day said when two males have been enjoying racquetball. One of the lads was injured and referred to as out “Arrr.” The pirate-sounding lament result in the vacation’s invention.
For Talk Like a Pirate Day 2016, contemplate publishing content material related to your business and fascinating in your buyers.
- Fishing gear retailer: “10 Age Old Fishing Techniques We Learned from Pirates”
- Rare e-book supplier: “21 Amazing Pirate Tales to Shiver Your Timbers”
- Apparel retailer: “10 Modern Fashion Trends That Pirates Started”
- Sporting items retailer: “Ancient Pirate Games for Talk Like a Pirate Day”
H. Coffee Day: September 29
In the USA, September 29 is National Coffee Day, a celebration of our favourite bitter brew.
Men’s Health journal publishes espresso-associated content material after which shares the content material on September 29 in honor of National Coffee Day.
Your National Coffee Day content material advertising technique is twin faceted. First, produce some tasty espresso-impressed content material, and, second, share that content material on social media on National Coffee Day.
Consider posting content material that’s entertaining or informational. Here are some pattern article titles you may attempt to undertake for your small business.
- “S Reasons Coffee Is Actually Good for You”
- “Why Your Dad Was Right about Coffee”
- “thirteen Ways Coffee Is Better Than Tea”
- “The Coffee Industry’s Secret History”
- “21 Coffee Inspired Fashions, from Paris to Detroit”