Ecommerce content material entrepreneurs may give attention to Father’s Day, summertime, current graduates, movie star birthdays, and even forgiveness to seek out inspiration for articles, movies, and podcasts in June 2017.
Content material marketing is the act of making, publishing, and selling worthwhile content material with the aim of attracting, partaking, and retaining clients. What follows are 5 content material marketing concepts for June 2017.
1. Father’s Day: Sunday, June 18
American consumers might spend as a lot as $15 billion on Father’s Day this yr. One thing like $three.5 billion shall be used to purchase dad dinner or lunch at his favourite restaurant. The remaining $eleven.5 billion or so might be used to purchase clothes, electronics, present playing cards, instruments, grooming merchandise, and comparable.
Fathers play an essential position in society, they usually deserve a little bit of consideration in your content material marketing. Photograph: Naassom Azevedo.
Father’s Day is essential for on-line retailers. Content material for this vacation can take a number of varieties. Many companies — maybe too many — will publish present guides. Others may submit content material about the right way to rejoice Father’s Day or associated tales.
Listed here are a number of instance article titles.
- “10 Tricks to Make This the Greatest Father’s Day Ever”
- “20 Methods Your Dad Made Your Life Higher”
- “Why the World Would Finish with out Dads”
- “sixteen Epic Father’s Day Concepts You Can Steal”
- “The Evolution of What It Means to be Dad”
- “10 Fathers Who Sacrificed Their Lives for Their Households”
2. Summer time How-to Movies
Summer time formally begins on Tuesday, June 20, this yr. With the change in season comes a change in behavior. Your clients shall be doing various things and making an attempt totally different actions. This implies June is an effective time to publish how-to articles meant to assist your viewers full some seasonal activity.
Suples Coaching Methods, for instance, makes practical health gear. The corporate additionally publishes movies displaying potential consumers learn how to use their well-known Bulgarian Luggage.
Lowe’s, the large-field retailer, has already begun publishing summertime how-to movies. One among its most up-to-date describes learn how to look after roses in the summertime.
Submit your personal seasonal how-to video.
three. Commencement and Profession Recommendation
Among the best occasions to create a relationship with a possible buyer is when that buyer goes by way of some sort of change. Change is a chance to create new habits. New habits usually imply new shopping for patterns, and new shopping for patterns are what retail content material entrepreneurs are finally making an attempt to create.
Graduating is a life-altering occasion and a chance to create new habits and new purchasing patterns.
The top of Might and early a part of June is when excessive faculties and schools graduate college students. These new graduates and their households might be on the lookout for all types of recommendation about what to do subsequent and tips on how to do it. Ecommerce content material entrepreneurs have a chance to assist.
Listed here are a number of attainable examples.
- Trend retailer: “What to Put on to Your First Interview”
- Health retailer: “10 Ideas for Beginning a New Profession and Staying Match”
- Furnishings retailer: “The right way to Discover a Nice and Low cost Manhattan Condo”
four. Forgiveness Day: Monday, June 26
Forgiveness is a human act, and one in every of content material marketing’s many advantages is that it humanizes what you are promoting.
One in every of content material marketing’s many advantages is that it may well humanize a enterprise and assist to create a private relationship with a client. Forgiveness is likely one of the biggest human behaviors. It isn’t out of scope to create articles, movies, or podcasts to remind your viewers about forgiveness.
On or round Forgiveness Day, publish tales of forgiveness, particularly as they relate to your business.
5. Movie star Birthdays
As was talked about within the June 2014 version of this record, June is among the hottest months for births, virtually all the time rating within the prime 5 for birthrate. Mix all of these infants with celebrities and also you definitely have one thing to write down about.
Marilyn Monroe is one among many celebrities born in June.
In June 2017, contemplate posting articles or reality sheets about celebrities on their birthdays. Attempt to use celebrities associated to the business your enterprise serves. To assist spark your creativity, here’s a record of 30 movie star birthdays in June.
- June 1, 1926: Marilyn Monroe, actress
- June 2, 1960: Kyle Petty, race automotive driver
- June three, 1906: Josephine Baker, dancer, singer, and activist
- June four, 1985: Bar Refaeli, mannequin and actress
- June 5, 1956: Kenny G, saxophonist
- June 6, 1959: Dave Schultz, Olympic gold medalist
- June 7, 1917: Dean Martin, actor, singer, and comic
- June eight, 1867: Frank Lloyd Wright, architect
- June 9, 1915: Les Paul, guitarist
- June 10, 1922: Judy Garland, actress and singer
- June eleven, 1956: Joe Montana, soccer participant
- June 12, 1930: Jim Nabors, actor and singer
- June thirteen, 1903: Purple Grange, soccer participant
- June 14, 1811: Harriet Beecher Stowe, writer
- June 15, 1954: James Belushi, actor and comic
- June sixteen, 1970: Phil Mickelson, golfer
- June 17, 1980: Venus Williams, tennis participant
- June 18, 1942: Paul McCartney, singer and songwriter
- June 19, 1623: Blaise Pascal, thinker
- June 20, 1909: Errol Flynn, actor
- June 21, 1953: Benazir Bhutto, prime minister
- June 22, 1903: John Dillinger, thief
- June 23, 1911: David M. Ogilvy, promoting innovator
- June 24, 1944: Jeff Beck, guitarist
- June 25, 1852: Antoni Gaudi, architect
- June 26, 1892: Pearl S. Buck, writer and activist
- June 27, 1949: Vera Wang, designer
- June 28, 1577: Peter Paul Rubens, painter
- June 29, 1941: Stokely Carmichael, activist
- June 30, 1985: Michael Phelps, Olympic gold medalist
