Scammers don’t go to the difficulty of making an organization historical past with its values and unique photographs. Shoppers know this — they’re reassured by unique content material in your “About” web page. To construct belief, an “About” web page ought to embrace distinctive particulars, resembling who began the corporate and why she bothered, in addition to what drives her to maintain at it. Talk the story in an actual and distinct method — not as a faceless paperwork
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