Author Archives for admin

What to Include in Automated Emails, for Ecommerce

August 23, 2016 1:10 pm Published by Comments Off on What to Include in Automated Emails, for Ecommerce

Business owners typically despise chain emails. We delete most “template” emails — such as pitching services — within seconds. When it comes to ecommerce, though, stock messages ...


The ultimate content marketing strategy

August 22, 2016 7:09 pm Published by Comments Off on The ultimate content marketing strategy

The idea of using content to help drive ecommerce sales can sometimes feel daunting. Today’s digital landscape is a 24-hour news cycle, with social media ...


How to Bring Online Shoppers into Physical Stores

August 22, 2016 1:12 pm Published by Comments Off on How to Bring Online Shoppers into Physical Stores

Brick-and-click retailers, those with physical stores and an online shop, can use the rich data ecommerce provides to encourage online shoppers to visit the retailers’ ...


Why are enterprise companies missing out on search?

August 22, 2016 1:12 pm Published by Comments Off on Why are enterprise companies missing out on search?

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.


SEO: Why Your Long Tail Isn’t Long

August 19, 2016 2:01 pm Published by Comments Off on SEO: Why Your Long Tail Isn’t Long

The long tail of natural search should drive more traffic and sales than the head. Unfortunately, strategy, architecture, and implementation decisions often cut the long ...


10 Brands on Snapchat, for Innovative Marketing

August 19, 2016 1:01 pm Published by Comments Off on 10 Brands on Snapchat, for Innovative Marketing

Once an app novelty for kids, Snapchat has become an established social media platform — recently valued at over $16 billion — for brands to ...


How UX designers and SEOs can work together

August 18, 2016 5:00 pm Published by Comments Off on How UX designers and SEOs can work together

There’s been an awkward separation between UX and SEO in previous years, and it’s always difficult to move past an ‘us and them’ mentality. But if your business is going to be on track for success, then both need to be working in harmony.