Author Archives for admin

A tale of two domain purchases

September 1, 2016 1:14 am Published by Comments Off on A tale of two domain purchases

We’ve all been there. We have a great idea for a company and we log onto a domain registrar. We type our dream domain name, hit enter, and ...


Google Analytics: Using Site Search Data to Grow Revenue

August 31, 2016 1:59 pm Published by Comments Off on Google Analytics: Using Site Search Data to Grow Revenue

Do you wonder how people navigate to find products on your ecommerce site? What about those visitors that hit just one or two pages and then ...


Seven simple rules for effective email communication and outreach

August 31, 2016 1:59 pm Published by Comments Off on Seven simple rules for effective email communication and outreach

Communication is key to success in life. No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success.


Why Do Credit Card Providers Offer Flat Rate Processing?

August 30, 2016 7:02 pm Published by Comments Off on Why Do Credit Card Providers Offer Flat Rate Processing?

Many readers gave good feedback on my recent 3-part series on partnering with credit card salespeople. I will be addressing this feedback in upcoming articles. A few merchants sent me ...


5 Twitter Lessons from Well-known Retailers

August 30, 2016 3:22 pm Published by Comments Off on 5 Twitter Lessons from Well-known Retailers

Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses ...


How I maximize my holiday promotions

August 30, 2016 3:42 am Published by Comments Off on How I maximize my holiday promotions

The critical holiday selling season is almost here. Here are five items that I’m focusing on to get the most of my holiday marketing activities. Offer ...


4 Misconceptions with Affiliate Marketing

August 29, 2016 9:14 pm Published by Comments Off on 4 Misconceptions with Affiliate Marketing

Affiliate marketing is a performance-based marketing channel. The direct selling cost occurs only when a transaction, lead, or other pre-defined activity happens. Affiliate marketing therefore ...


B2B Ecommerce: Pros and Cons of SaaS Platforms

August 29, 2016 3:01 pm Published by Comments Off on B2B Ecommerce: Pros and Cons of SaaS Platforms

Software-as-a-service ecommerce platforms are gaining market share. They have clear benefits, but they also have limitations, especially for B2B companies. SaaS platforms — hosted carts ...


40 free digital marketing tools to help grow your business

August 29, 2016 3:01 pm Published by Comments Off on 40 free digital marketing tools to help grow your business

If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.