Author Archives for admin

From Magento to WooCommerce, 1 year on

July 28, 2016 3:06 am Published by Comments Off on From Magento to WooCommerce, 1 year on

Just over a year ago, I moved my website from Magento to WooCommerce. I described my process of evaluating and, ultimately, selecting WooCommerce in a ...


What Flavor Is Your Shopping Cart?

July 27, 2016 6:10 pm Published by Comments Off on What Flavor Is Your Shopping Cart?

Ecommerce platforms are software solutions that make it possible to build an online store, display products, and complete transactions over the Internet. In spite of ...


Are you paying enough attention to reviews in your local SEO?

July 27, 2016 4:18 pm Published by Comments Off on Are you paying enough attention to reviews in your local SEO?

Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.


5 Rules for Publishing Accessible Content

July 27, 2016 1:59 pm Published by Comments Off on 5 Rules for Publishing Accessible Content

Creating a website that’s fully accessible to users with disabilities is typically a collaborative effort. You can hire the best teams of designers and developers, ...


Quiz: How well do you know these 25 SEO acronyms?

July 27, 2016 10:08 am Published by Comments Off on Quiz: How well do you know these 25 SEO acronyms?

SEO, SEM, PPC, CTR, HTML, HTTP, IP... even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place.


Affiliate Marketing: Advanced Commission Structures

July 26, 2016 6:05 pm Published by Comments Off on Affiliate Marketing: Advanced Commission Structures

One of the first questions retailers ask when launching an affiliate marketing channel is “what should my commission structure be?” My advice is to research ...


17 useful search marketing stats from Merkle’s Q2 2016 report

July 26, 2016 5:03 pm Published by Comments Off on 17 useful search marketing stats from Merkle’s Q2 2016 report

This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.


Boost Conversions with SMS Messaging

July 26, 2016 2:59 pm Published by Comments Off on Boost Conversions with SMS Messaging

Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual ...


For Content Marketing, Use History

July 25, 2016 6:00 pm Published by Comments Off on For Content Marketing, Use History

Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the ...


20 Free Design Tools for Ecommerce Merchants

July 25, 2016 2:07 pm Published by Comments Off on 20 Free Design Tools for Ecommerce Merchants

Whether building an ecommerce store from scratch or just freshening its look, merchants can find plenty of help with free online design tools. Here is a ...