Author Archives for admin

Nine quick fixes to improve your stagnant SEO

August 1, 2016 3:09 pm Published by Comments Off on Nine quick fixes to improve your stagnant SEO

You’re no SEO beginner. You’ve sorted your technical SEO. Your site is being crawled regularly and Google is quick to index new pages on your site.


Are AdWords Default Settings Hurting Your Campaigns?

August 1, 2016 3:09 pm Published by Comments Off on Are AdWords Default Settings Hurting Your Campaigns?

I recently read Nudge: Improving Decisions About Health, Wealth, and Happiness, a book by behavioral economist Richard Thaler and legal scholar Cass Sunstein. It’s an ...


Ecommerce Product Releases: Aug. 1, 2016

August 1, 2016 3:09 pm Published by Comments Off on Ecommerce Product Releases: Aug. 1, 2016

Here is a list of recent ecommerce-related product releases and updates for late July — from companies that offer services to online merchants. There are ...


July 2016 Top 10: Our Most Popular Posts

August 1, 2016 11:16 am Published by Comments Off on July 2016 Top 10: Our Most Popular Posts

Here are our 10 most popular articles for July 2016, recognizing that articles we published earlier in the month are more likely to make the ...


A Brief Guide to Contrarian Ecommerce Marketing

July 31, 2016 1:00 pm Published by Comments Off on A Brief Guide to Contrarian Ecommerce Marketing

Search engine optimization, paid search advertising, and digital banner advertising are among the most popular forms of ecommerce marketing, but they may not be the ...


Comparing puppies to customers

July 30, 2016 3:00 am Published by Comments Off on Comparing puppies to customers

Last month, my husband and I began raising a black Labrador puppy. Next year, we will give one-year-old Whimsy to Guide Dogs Victoria for intensive training ...


SEO: Creating Great Content for Ecommerce

July 29, 2016 3:04 pm Published by Comments Off on SEO: Creating Great Content for Ecommerce

Creating great content is hard. Creating it so that it also benefits search engine optimization isn’t that much more difficult. My last two articles, “To ...


Our experiment in eliminating AdWords

July 29, 2016 2:00 pm Published by Comments Off on Our experiment in eliminating AdWords

Back in the day, I managed a $500,000 annual pay-per-click advertising budget for CompactAppliance.com, a retailer of small-space appliances. That business was built on the ...