March 29, 2016 9:25 pm Earlier this March, division retailer retailer Lord & Taylor agreed to settle D.R. Federal Trade Commission civil costs that it deceived shoppers by paying for weblog and social media placements. This settlement impacts how retailers work with bloggers and different associates.First, some background. In March 2015, Lord & Taylor launched a social media marketing campaign to advertise its new pe

March 28, 2016 6:21 pm Four sports activities are holding Olympic Trials in April, creating a chance for content material entrepreneurs to attract inspiration from occasions that may quickly be dominating net searches. Returning gold medalist Jordan Burroughs is simply one of many athletes an ecommerce marketer might write about.Trials for the upcoming Summer Olympic Games, April Fools’ Day, any variety of festivals, m

March 17, 2016 1:03 pm Listicles are articles that include lists. BuzzFeed has used listicles to propel its reputation.An article in listing type or a easy record extensively annotated, the listicle is directly common, visitors-driving, and a straightforward-to-comprehend type of journalism and content material advertising. It's the blue-collar strategy to partaking clients and producing content material, and is slowly profi

March 16, 2016 3:06 pm Email preference centers can allow subscribers to choose the frequency in which they receive emails, as well of the types of content they want to receive. Home Depot’s preference center, for example, allows users to choose their skill level and interests in an easy-to-navigate process.Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb

March 14, 2016 4:24 pm Contests can build awareness and help grow lists for future marketing. Moonray’s, a seller of landscape accessories, runs sweepstakes on Facebook. Folks simply enter for a chance to win.A well run online contest can bolster your social media following, energize loyal customers, collect information about the folks who enter, and help build lists for further marketing.Contest marketing uses contest

March 14, 2016 4:24 pm Ecommerce merchants often struggle with content-marketing ideas. But there are many sources of inspiration. For example, a t-shirt retailer could note a t-shirt in a movie. This “Warning Offensive” t-shirt, from the movie Lockout, could spark the idea for an article about t-shirts from science fiction movies.A content-marketing editorial calendar is simply a list of what content your ecomme

March 14, 2016 4:24 pm In August 2015, Rakuten Affiliate Network commissioned Forrester, the research company, to conduct a study on the factors driving growth in the affiliate industry.Forrester surveyed decision makers at 151 large U.S. advertisers (in excess of $200 million in annual revenue) and 151 large U.S. publishers (with traffic that ranks in the top 5,000). Forrester also conducted 10 interviews with advertisers a

March 14, 2016 4:24 pm In March content marketers should have plenty of options, thanks to holidays like St. Patrick?s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it brings with it.Content marketing is the act of creating, publishing, and distributing content like articles, posts, and videos with the express aim of attracting, engaging, and retaining customers. Often content marketing focuses on c

March 14, 2016 4:22 pm Mother’s Day celebrates motherhood and the powerful influence mothers have on our lives and our society. It is one of many occasions during the second quarter of 2016 that offer email marketing opportunities.The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother?s Day, and the beginning of summer.In th