Blog Softpact

Baidu SEO: How to optimize for China’s biggest search engine

October 1, 2017 12:15 pm Converse to just about anybody about search engine optimisation and the rhetoric will largely be regarding the “Huge G”. It is sensible. Google has a worryingly giant share of the search engine market, particularly in Europe and the US, so why would SEOs spend further time making an attempt to seize visitors from the lesser-used search engines? Nevertheless, until you’ve been a conspirac

Google Search Console: What the latest updates mean for marketers

October 1, 2017 12:15 pm Google Search Console has lengthy been a go-to platform for SEOs each day. It supplies invaluable perception into how individuals are discovering our web sites, but in addition permits us to watch and resolve any points Google is having in accessing our content material. Initially often known as Google Webmaster Instruments, Search Console has benefited from some vital upgrades over the previous decade

How to optimize featured snippets for voice search

October 1, 2017 12:15 pm search engine optimization is an exceptionally quick-paced business, and typically retaining on prime of the newest updates and imminent modifications is usually a full-time job in itself. One issue that's having an unprecedented impact on natural search is voice search. The mixture of a rise in cellular searches and the rise in voice assistants has meant that the best way during which individuals are

Using MoSCoW Prioritization for Ecommerce Projects

October 1, 2017 12:15 pm Ecommerce companies, like all companies, have duties or jobs that have to be carried out. Organizing duties into priorities might assist ecommerce house owners and managers enhance how their corporations function and ...

3 SEO Wins (Often Overlooked) for Ecommerce Sites

July 16, 2017 3:00 pm There's extra to search engine marketing than key phrases, titles, meta descriptions, and H1s. On this submit, I’ll handle three worthwhile, and sometimes ignored, search engine optimisation alternatives for ecommerce websites: PDFs, retailer locators, and product photographs PDFs and PDF Viewers Many ecommerce websites host an honest var

Viral Launch C.E.O. on Amazon Selling Tactics

July 14, 2017 6:09 pm The Amazon market incorporates almost 500 million merchandise, from about 2 million sellers. That’s plenty of competitors for companies that promote gadgets there. The truth is, being aggressive on Amazon is strictly what I’m going to debate on this interview. It’s with Casey Gauss, co-founder and C.E.O. of Viral Launch, a s

Five important updates to Google semantic search you might have missed

July 14, 2017 3:02 pm What's semantic search? Broadly talking, it’s a time period that refers to a motion in the direction of extra correct search outcomes through the use of numerous strategies to raised perceive the intent and context behind a search. Or as Alexis Sanders very eloquently defined it on the Moz Weblog, “The phrase “semantic” refers back to the which means or essence of one thing. Utilized to

SEO: 7 Reasons to Use a Site Crawler

July 14, 2017 1:07 pm Third-get together crawlers, corresponding to DeepCrawl (proven right here) and Screaming Frog, can mimic search engine bots and uncover issues to a website that have an effect on search rankings. Regardless of how nicely you assume you already know your website, a crawler will all the time flip up one thing new. In some instances, it’s these