Blog Softpact

4 Predictions for the 2017 Holiday Shopping Season

October 1, 2017 12:15 pm In the course of the 2017 vacation purchasing season, anticipate climate, cellular commerce, and self-gifting to contribute to an 18 % progress in U.S. digital retail gross sales. For the previous few years, I've ...

How to learn about your customers, for cheap

October 1, 2017 12:15 pm One of the essential methods to assist your enterprise is to know the demographics and pursuits of your clients. In case you don’t perceive your clients, it’s troublesome to write down ...

The last word on Fred from Google’s Gary Illyes

October 1, 2017 12:15 pm This month’s Brighton search engine optimization delegates all hoped for Google’s Gary Illyes to enlighten them on the key speaking factors in search this yr. They weren’t disillusioned.  Google algorithm updates are regularly on the minds of SEOs and site owners, and have been a scorching matter for years. We're all the time on tenterhooks, ready for the subsequent change that would injury our

SEO: Preparing for Google’s Mobile-first Index

October 1, 2017 12:15 pm Most searches on Google are from cellular units. In 2018, Google will decide your desktop and cellular websites’ worthiness to rank based mostly in your cellular implementation. In case your cellular expertise isn’t ...

5 Reasons Your Omnichannel Retail Strategy Is Failing

October 1, 2017 12:15 pm Even for established retailers with years of expertise in a single gross sales channel, offering a seamless purchasing expertise throughout a number of channels — brick-and-mortar, on-line, cellular, and past — could be difficult. Omnichannel retailing ...

The collision between PR, content, and SEO: How to make it work for you

October 1, 2017 12:15 pm The complete energy of the digital market was realized lower than a decade in the past. All of the sudden, clients had seemingly limitless entry to interact with manufacturers –– to voice their criticisms and critiques, or to turn out to be tremendous followers. The significance of a website presence, running a blog, social media posts and the opposite points of constructing a web-based model appea

5 Must-haves for 2017 Holiday Sales

October 1, 2017 12:15 pm The 2017 vacation purchasing season is across the nook. Choosing merchandise and offers to highlight — starting November 1 — is vital for many on-line companies. Grabbing the eye of ...

20 Open Source Ecommerce Platforms

October 1, 2017 12:15 pm Open supply ecommerce platforms supply companies a reasonable and customizable choice for launching an internet retailer. Lots of open supply platforms even have lively help communities and scalability, for progress. Here's a record of 20 open supply ecommerce platforms. There are new and established platforms, with each core options and contributed add-ons. Many of those open supply group options even

How does Bing’s voice search compare to Google’s?

October 1, 2017 12:15 pm Google stays the dominant participant in search marketing, however the business is altering very quickly and the previous certainties might erode. Does voice search present a platform for Microsoft to compete? A research earlier this yr revealed that Microsoft’s speech recognition know-how demonstrated solely a 5.1 % phrase error fee in Switchboard, a conversational speech recognition activity.