What are featured snippets and how do I get them?

What are featured snippets and how do I get them?

April 25, 2016 2:03 pm

Rob Bucci, the CEO of STAT, delivered a captivating speak at BrightonSEO final week concerning the thriller of featured snippets, utilizing his observations after analysing a million queries.

Here’s a spherical-up of the speak, that includes Rob’s recommendation on why featured snippets are necessary and tips on how to improve your probabilities of acquiring them.

What is a featured snippet?

A featured snippet is a abstract of a solution to a consumer’s question, which is displayed on prime of Google search outcomes. It’s extracted from a webpage, and consists of the web page’s title and URL.

Screen Shot 2016-04-25 at 10.49.35

There are three varieties of snippets, relying on the question:

  • Paragraph
  • List
  • Table

According to Rob Bucci and STAT, paragraph snippets are the most typical, occupying eighty two% of the featured snippets, with record snippets showing in 10.H% of the outcomes and desk snippets in S.A%.

Screen Shot 2016-04-25 at 10.38.27

Why are featured snippets so essential?

Featured snippets supply numerous advantages for any website that may use them successfully.

M. Maximum authority

By acquiring a featured snippet you show that Google selected your web page over others as probably the most helpful one to customers’ related queries.

P. Beating the competitors

When Google chooses your website to be the fast reply to a selected query, the result’s displayed above the natural outcomes, which signifies that you beat the competitors, together with a website which will rank #M for the actual search end result.

A. Increase of visitors

Users like featured snippets as they supply fast solutions to their questions and this advantages the chosen website with a rise in visitors, which could possibly be upwards of 20-30%.

Screen Shot 2016-04-25 at 12.35.54

How to earn a featured snippet

During his speak Rob Bucci provided sensible recommendation relating to featured snippets and how one can get them. Here are his primary steps that may convey you nearer…

M. Analyse key phrase alternatives

Use the suitable instruments to start out looking for key phrases to focus on. Find the suitable key phrase alternative that could possibly be very best on your website.

P. Create new strategic content material focused at snippets

It’s a good suggestion to create new content material whereas preserving featured snippets in thoughts, nevertheless it’s essential that it doesn’t end in unnatural content material. Always think about consumer expertise and use concepts that make sense to your vertical.

Screen Shot 2016-04-25 at 10.46.42

A. Bring in V&A formatting

Devote an entire web page to a single query, if attainable, and discover a approach to incorporate FAQ into content material.

A. Make it simpler for Google with subheadings, lists, tables, and so forth

Screen Shot 2016-04-25 at 12.45.04

Help Google uncover your content material with primary on-web page optimisation methods.

H. Polish present snippets for greater CTR

If you will have present snippets, then consider and edit them once in a while to make sure a continuing visitors again to your website.

Featured snippets in numbers

STAT analysed a million excessive-CPC queries for its newest research, in an effort to take a deep dive into featured snippets and listed here are probably the most fascinating stats to think about:

  • Out of the a million queries that STAT analysed, N.28% of them contained snippets
  • More than 70% of the featured snippets didn’t come from the very first natural end result

Screen Shot 2016-04-25 at 10.38.49

  • Featured snippets seem with a picture 27.fifty eight% of the time.

Screen Shot 2016-04-25 at 12.36.49

  • Keywords with excessive search quantity present featured snippets twice as typically.

Screen Shot 2016-04-25 at 10.42.49

  • Higher question phrase counts end in featured snippets extra typically.

Screen Shot 2016-04-25 at 10.43.12

  • Featured snippet URLs rating barely higher on readability checks
  • Featured snippets had a 12.H% greater than common social share rely (by analyzing Facebook, LinkedIn, and Pinterest)

Screen Shot 2016-04-25 at 10.45.14


You don’t have to return first in search to extend your authority and drive visitors to your website, offered that you simply begin creating strategic content material which will result in nicely-earned featured snippets.

You may also like...