Top 15 Brand Channels on YouTube

All in favour of utilizing video to advertise your corporation or product? Attempt taking a look at what’s working for different corporations. Model channels on YouTube are good assets to seek out compelling movies, together with product demos, webisodes, ideas, how-tos, behind-the-scenes content material, and extra.

Here’s a listing of the highest 15 YouTube model channels within the U.S. by complete views. I compiled the record utilizing Socialbakers, which tracks, analyzes, and benchmarks profiles throughout social platforms.

Vat19

Vat19, the ecommerce website devoted to “curiously superior” presents, has the YouTube model channel with probably the most views by an enormous margin. To reveal its sweet, toys, gummies, puzzles and video games, Vat19 produces humorous commercials and outrageous product demonstrations. Vat19 takes burning questions from viewers on merchandise such because the World’s Largest Gummy Bear, answering questions like “Will it Mix?” and “What occurs when you put it within the microwave for 10 minutes?” Subscribers: 6.seventy six million. Views: 5.6 billion.

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Nintendo

The official Nintendo channel on YouTube posts the model’s newest movies, information, and content material, together with Nintendo Change, Wii U, and Nintendo 3DS household of techniques. Playlists primarily revolve round recreation titles, increasing the sport expertise. Subscribers: 6.1 million. Views: 1.9 billion.

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Monster Excessive

Monster Excessive is the official channel of the doll franchise from Mattel. The channel options weekly information (primarily webisodes), but in addition songs, product how-tos, and extra content material on the Monster Excessive world. Some webisodes are so long as half-hour. Others are just a few minutes. Subscribers: 1.9 million. Views: 1.four billion.

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ViralHog

ViralHog is a distributor of viral movies, connecting content material creators and media companions, permitting followers to observe, purchase, and promote movies. ViralHog’s YouTube channel is a hub to share and promote its collected content material. Playlists revolve round ViralHog’s areas of focus: Information, Animals, Humor, Climate, Crashes & Fails, Cool & Bizarre, Really feel Good, and Journey. Subscribers: 512,000. Views: 849 million.

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DatPiff

DatPiff is a distribution platform for digital mixtapes, specializing in hip-hop, rap, and concrete music. Customers can add mixtapes and movies for the lively group. The YouTube channel offers a website without spending a dime music movies and audio content material. Subscribers: 1.5 million. Views: 766 million.

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Purple

Purple claims to be the world’s most scientifically snug mattress, that includes a one hundred-night time free trial. Purple launched as a Kickstarter challenge. Purple’s YouTube channel options humorous commercials, entertaining product movies, and behind-the-scenes content material. Subscribers: one hundred seventy five,000. Views: 742 million.

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Ubisoft North America

That is the official Ubisoft North America YouTube channel. Along with recreation titles resembling Murderer’s Creed and Tom Clancy’s The Division, the channel options interviews with Ubisoft’s improvement groups, information and options from UbiBlog, and in-depth profiles. Subscribers: 1.eight million. Views: 615 million.

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Ever After Excessive

Ever After Excessive is a toy story model from Mattel that follows teenage youngsters of well-known fairytales. Followers watch the story unfold with weekly webisodes, in addition to unique unique content material. Webisodes run 10 to twenty minutes, sometimes. Subscribers: 1.2 million. Views: 586 million.

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Bodybuilding.com

That is the official Bodybuilding.com channel on YouTube, serving to guests attain well being, health, and look objectives. Playlists function exercise themes, recommendation from specialists, video on vitamin, inspiration and motivation content material, and information from the Bodybuilding.com podcast. Subscribers: four.6 million. Views: 574 million.

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Headspace

Headspace is a platform for guided meditation periods on its iOS and Android apps. As a complement to the apps, the official YouTube channel offers mini-meditations, meditation ideas, and customary meditation obstacles. Subscribers: 238,000. Views: 468 million.

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Guitar Middle

Guitar Middle sells musical devices and gear via its bodily shops and ecommerce website. The YouTube channel options performances from musicians, artist interviews, gear demos, and spotlights. Subscribers: 810,000. Views: 406 million.

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Fisher-Worth

That is the YouTube channel for the Fisher-Worth toy firm. It options animated content material from the model’s storylines, in addition to stay-motion movies for teenagers. Subscribers: 746,000. Views: 402 million.

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Mazda USA

That is the official YouTube channel for Mazda USA. Playlists middle on product strains, similar to 2019 Mazda CX-three and 2019 Mazda6. There are additionally “Figuring out Your Mazda” tech tutorials. Subscribers: 377,000. Views: 397 million.

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GEICO Insurance coverage

GEICO Insurance coverage makes use of its YouTube Channel to advertise its well-liked promoting campaigns, that includes the Gecko and seasonal spots corresponding to its present GEICOween playlist. GEICO additionally posts prolonged and behind-the-scenes content material for its main campaigns, insurance coverage ideas, and “welcome residence” spots paying tribute to army members. Subscribers: 1.6 million. Views: 405 million.

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MooseTube Squad

MooseTube Squad is the YouTube channel for Moose Toys, an Australian toy firm. This channel is an effective instance of making content material to advertise and add worth to product strains. There are animated webisodes based mostly on in style Shopkins toys for younger youngsters. There are additionally reside-motion spots, corresponding to trend exhibits and buying challenges across the Capsule Chix style dolls. Subscribers: 511,000. Views: 380 million.