Instagram Ads: Low CPAs for Right Audience
March 14, 2016 4:24 pm
Instagram ads, such as these from Michael Kors (left) and Ben and Jerry’s closely mimic non-promotional Instagram posts. ?With compelling photography, advertisers can often achieve a low cost per acquisition ? provided their target audience aligns with Instagram’s. ?Images courtesy of Postano.com.If you asked an ecommerce marketer what her?lowest cost-per-acquisition channel is, she would l
A tale of two suppliers
March 14, 2016 4:24 pm
The attitude of some suppliers amazes me. Recently, we have been going to trade shows to find new products. We have been looking for quality, niche suppliers that have higher-value goods, to increase our average sale and margins.At the trade shows, there were two types of suppliers. There were the ones that spotted us at their stand and made us welcome. They offered us coffee and took the time to show
For PPC ads, filter by demographic data
March 14, 2016 4:24 pm
Driving traffic is at the heart of building a successful ecommerce business. There are so many retailers and so many options?for consumers that you must continually find new ways to drive traffic. The most common methods are search engine optimization and pay-per-click search ads.In this article I will focus on PPC ads. It is much faster to implement than SEO, but, conversely, it typically costs a lot
3 Ways to Sell Products That Don?t Sell
March 14, 2016 4:24 pm
Most ecommerce sites have some products that are of great quality and do a good job, but don?t sell very well. The problem may be pricing, positioning, or presentation.Many storeowners will eventually take these non-selling items and move to the clearance section. Sometimes, that won’t sell them either. In fact, many big etailers have clearance stock that sits there for months ? even years ? desp
Ecommerce in Japan: Marketplaces Dominate
March 14, 2016 4:24 pm
Rakuten’s marketplace in Japan is the largest ecommerce site in that country. Japanese consumers shop heavily on marketplaces. Yahoo Japan Shopping and Amazon Japan are also popular.Amazon is no longer the world?s largest ecommerce site in terms of number of visitors. That position now belongs to Taobao, the online marketplace, from China. Ecommerce is growing quickly outside the U.S. With cross-
Developing a Content-marketing Editorial Calendar for Ecommerce
March 14, 2016 4:24 pm
Ecommerce merchants often struggle with content-marketing ideas. But there are many sources of inspiration. For example, a t-shirt retailer could note a t-shirt in a movie. This “Warning Offensive” t-shirt, from the movie Lockout, could spark the idea for an article about t-shirts from science fiction movies.A content-marketing editorial calendar is simply a list of what content your ecomme
5 Content Marketing Ideas for March 2016
March 14, 2016 4:24 pm
In March content marketers should have plenty of options, thanks to holidays like St. Patrick?s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it brings with it.Content marketing is the act of creating, publishing, and distributing content like articles, posts, and videos with the express aim of attracting, engaging, and retaining customers. Often content marketing focuses on c
26 Free SEO Tools for Merchants
March 14, 2016 4:24 pm
To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free.Here is a list of free search-engine-optimization tools. There are tools for keyword analysis, link checking and building, site testing, competitive review, and more. All of these tools are free, though some offer additional premium featur
20 SEO Feeds to Follow on Twitter
March 14, 2016 4:24 pm
Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter.Here is a list of SEO feeds to follow on Twitter. These feeds offer an abundance of strategies, resources, news, and opinion on search. There are publications and agencies, creative content marketers, social media influencers, big data thinkers, and many entrepre
SEO: Content Optimization Checklist
March 14, 2016 4:24 pm
Content enables consumers to find your pages in search results. But all of the compelling?content your team spends so much time planning, designing, writing, and developing could be invisible to searching consumers without optimizing it.Content optimization is simply editing textual content to include the concepts and keywords that searchers ask Google, Bing, and other search engines to find for them.E
