Here is an inventory of current ecommerce-associated product releases and updates for mid-November. There are updates on achievement and distribution providers, promoting networks and platforms, and shopping for merchandise in digital actuality.
Got an ecommerce product launch? Email releases@practicalecommerce.com.
Ecommerce Product Releases
Shyp to offer outsourced achievement to Shopify retailers. Shyp has introduced a brand new integration with Shopify to make the achievement course of simpler. Merchants in San Francisco, New York City, Chicago, and Los Angeles can now absolutely outsource their achievement workflow, whereby Shyp will decide up, pack, and ship parcels on their behalf. Once orders are collected and packed, Shyp selects the delivery choice indicated and sends parcels by way of one in every of their built-in carriers: USPS, FedEx, or UPS.
Shyp.
New event app drives cellular consumer engagement. Mobile rewards platform Meed has launched Meed Tournaments, a brand new option to drive engagement and app consciousness via tournaments. Tournaments reward an app’s greatest gamers, instantly aligning an organization’s marketing spend with its broader efficiency and loyalty goals. Meed was launched in the summertime of 2016 with a imaginative and prescient to create an entire cellular rewards platform. Contact on pricing.
Pepperjam and Magento speed up retailers’ ecommerce companies. Pepperjam, a efficiency marketing firm, has introduced a partnership with Magento Commerce. Magento retailers will obtain on the spot entry to the Pepperjam Network, offering an interface that helps them seamlessly activate and handle affiliate packages immediately inside their commerce platforms. For Magento retailers which might be new to affiliate marketing packages, this integration presents full help and schooling.
Facebook Expands advertisements. Facebook is testing video advertisements by means of its Audience Network that run on set-prime bins like Apple TV and Roku. Additionally, Facebook is letting companies pay to advertise their Messenger chat bot in customers’ information feeds. And Facebook can also be increasing the attain of its sponsored messages advertisements to permit manufacturers to re-interact shoppers who’ve an present dialog with its enterprise.
Adobe to accumulate TubeMogul. Adobe has introduced it has entered right into a definitive settlement to accumulate TubeMogul for about $540 million of debt and money. TubeMogul is a pacesetter in video promoting, with a single platform that permits manufacturers and businesses to plan and purchase video promoting throughout desktops, cellular, streaming units, and televisions. Adobe’s acquisition of TubeMogul will create the primary finish-to-finish unbiased promoting and knowledge administration answer that spans TV and digital codecs, simplifying what has been a posh and fragmented course of for the world’s largest manufacturers.
TubeMogul.
LightInTheBox launches SaaS ERP software for on-line and offline distribution corporations. LightInTheBox has launched a cloud-based mostly enterprise-useful resource-planning software-as-a-service answer. Designed for each on-line and offline distribution corporations — retail and wholesale — the newly launched system comes with options to facilitate order administration, procurement administration, product class administration, provider administration, and stock administration. It is designed for each small and enormous distribution corporations that deal with hundreds of thousands of orders per yr and handle hundreds of suppliers. Contact on pricing.
Sigmento launches on-demand product info platform for retailers. Sigmento, a knowledge know-how firm, introduced the launch of its product-info-as-a-service platform that gives retailers with optimized, on-demand product info for his or her whole catalog. Sigmento’s product-info-as-a-service platform offers product info that’s statistically validated, optimized for search engines like google and yahoo and marketplaces (akin to eBay and Amazon; Google and Bing), whereas additionally formatting the info particularly for every of retailer. This permits retailers so as to add product pages to their website or market shops with out relying on guide knowledge groups and inconsistent knowledge feeds from producers. Contact on pricing.
InMobi launches remarketing platform designed and optimized for cellular. InMobi, a cellular promoting and discovery platform, has introduced the launch of its cellular-first, in-app remarketing platform within the D.J. The platform allows efficiency entrepreneurs and app builders to retarget present customers throughout InMobi’s international platform consisting of roughly M.H billion distinctive cellular units. Advertisers can now execute a cellular progress technique throughout the whole conversion funnel from prospecting and acquisition to driving publish-set up activation, engagement, and purchases. Contact on pricing.
Hormel launches digital actuality bacon store. Hormel has launched The Black Market, a multi-sensory, digital-actuality buying expertise for shoppers by way of a smartphone. Users can expertise The Black Market in digital actuality by visiting BlackLabelBacon.com on a smartphone and positioning the telephone in entrance of their eyes. To amplify the consumer’s expertise, a restricted variety of customized bacon-scented Google Cardboard models can be found, without charge, on The Black Market.
The Black Market.
YNAP sells $121,000 watches on-line. IWC Schaffhausen timepieces costing as a lot as $121,000 will go on sale on Yoox Net-a-Porter Group J.p.A.’s web sites, because the Swiss watchmaker checks ecommerce limits. “IWC is the primary watch model that’s going to convey the exhausting luxurious class to the subsequent degree,” stated IWC A.D.I. Federico Marchetti in an interview with Bloomberg. The firm’s success in promoting $25,000 Valentino purses and Pomellato jewellery has proven there’s demand for such merchandise, he stated. “There’s no resistance on worth.” YNAP’s watch and jewellery gross sales are anticipated to succeed in one hundred million euros ($one hundred ten million) by 2020.
Letgo’s secondhand market app launches in Canada. Letgo, a cellular market to purchase and promote regionally in the USA, has launched in Canada. Already downloaded over 30 million occasions in its first yr, Letgo helps customers earn money promoting what they don’t want and discover nice native offers on what they do — from electronics and trend to furnishings, residence décor, cars, and video games. Letgo customers can chat immediately and privately with native consumers and sellers with out leaving the app. Letgo additionally integrates geolocation so customers can simply browse or seek for gadgets close by.
