8 Innovative B2B Ecommerce Sites

8 Innovative B2B Ecommerce Sites

September 27, 2016 5:00 pm

B2B ecommerce websites are sometimes extra difficult, with extra options, than B2C. In this text, I will tackle eight distinctive B2B ecommerce websites. My firm has no enterprise relationship with these examples. But they’re compelling and present inspiration for different B2B retailers.

Fisher Scientific

Fisher Scientific is a supplier of medical and laboratory gear and provides. Its website, FisherSci.com, makes a pleasant use of promotions. On the highest proper there’s an invitation to “Restock Your Lab with Up to 50% Off.”

FisherSci.com uses a 50 percent off message targeted at its potential customers.

FisherSci.com makes use of a 50 % off message focused at its potential clients.

When you click on the “Restock Your Lab…” hyperlink to reach on the promotions web page, there are a number of provides, together with people who will let you commerce in an older meter for a reduction. When you click on to reap the benefits of the supply, there’s a tab that explains the straightforward course of to redeem the order. There can also be an evidence of Fisher Scientific’s recycling course of for the previous gear.

FisherSci.com offers a program to trade in an old meter for a discount on a new one.

FisherSci.com provides a program to commerce in an previous meter for a reduction on a brand new one.

Haas Automation

Haas Automation manufactures machine instruments.

Do you assume your merchandise are too huge and costly to promote on-line? Think once more. At HaasCNC.com, guests can construct a quote request for a machine, after which print it or ship it electronically to a vendor for comply with up. This is handy for the potential consumers, and it’s environment friendly for the Haas Automation gross sales group.

If you’re involved about sharing pricing publicly, think about the Haas Automation strategy, however prohibit the costs to solely inner gross sales reps. I have seen different corporations construct instruments like this. It ensures consistency within the gross sales, pricing, and quoting course of.

HaasCNC.com visitors can build a quote request for a machine, and then print it or send it electronically.

HaasCNC.com guests can construct a quote request for a machine, after which print it or ship it electronically.


Grainger is a number one supplier of commercial provides. Its website is full of options that make it simpler for enterprise consumers, together with:

  • Estimated product arrival occasions on the product web page, even earlier than login;
  • The capability to restrict search outcomes to solely present beforehand bought merchandise;
  • A cellular app that permits consumers to add a picture and chat with an agent, and permits them to scan a barcode to shortly re-order the identical product.
Grainger shows estimated arrival time before you even place an order. See "Expected to arrive" at lower right, below "Add To Cart."

Grainger exhibits estimated arrival time earlier than you even place an order. See “Expected to reach” at decrease proper, under “Add To Cart.”

Grainger's mobile app allows buyers to send photos and talk to waiting agents, as well as scanning a barcode to quickly re-order the same product

Grainger’s cellular app permits consumers to ship photographs and speak to ready brokers, in addition to scanning a barcode to shortly re-order the identical product.

MSC Industrial Supply

MSC Industrial Supply is a worldwide provider of commercial gear and instruments. Its website, MSCDirect.com, gives instruments that make it simpler for consumers to trace and allocate bills. Buyers can log in and create classes and values that firm personnel should enter when putting an order, offering readability round which price range the merchandise falls into.

MSC Industrial Supply offers its customers robust cost allocation tools.

MSC Industrial Supply gives its clients strong value allocation instruments.

In addition, MSCDirect.com supplies for buying workflows in order that orders may be submitted by one consumer and authorised by one other.

The screenshot under exhibits a buying cart that has been crammed in a corporation that has an order approval workflow arrange. This consumer will ship the buying cart to the customer that may approve and place the order. Companies can arrange particular person consumers with totally different spending ranges, so the consumers can buy gadgets beneath their spending restrict or, alternatively, ship the orders to different consumers, with bigger limits, to finish the order.

MSC Industrial Supply offers a feature where a buyer a can set up an order and forward it to another buyer for approval.

MSC Industrial Supply provides a function the place a purchaser a can arrange an order and ahead it to a different purchaser for approval.


How do you stand out with a commodity product? You remedy a buyer’s drawback. That’s the objective of 4Imprint, a supplier of promotional merchandise.

Say a possible purchaser realizes she is attending a commerce present in a single week. She has no promotional merchandise to inventory in her sales space. 4Imprint.com gives a mega menu that gives a fast visible navigation to merchandise that may be shipped inside 24 hours.

4Imprint provides quick 24-hour options for companies looking for personalized merchandise.

4Imprint supplies fast 24-hour choices for corporations on the lookout for personalised merchandise.

4Imprint’s ordering course of is straightforward and intuitive. It reduces perceived danger by offering a transparent assure in addition to buyer critiques. The website lists quick access to the customer support group with chat and a M-800 quantity. If a client waits greater than 60 seconds to speak to a consultant, 4Imprint will give him $25 off his subsequent order.

4Imprint has a simple and intuitive ordering system.

4Imprint has a easy and intuitive ordering system.

Herman Miller

Herman Miller, the workplace furnishings supplier, presents a useful selector to assist consumers discover the suitable chair.

HermanMiller.com offers a chair selecting tool to help buyers.

HermanMiller.com presents a chair choosing device to assist consumers.

Additionally, product pages present supporting info corresponding to critiques, a product V&A, delivery date, and a satisfaction assure. There’s additionally a simple product-configuration interface.

The product page is clean with customization options, estimated arrival, and more.

The product web page is clear with customization choices, estimated arrival, and extra.

At the underside of product pages are in style configurations to assist buyers determine.

HermanMiller.com shows popular chair configurations to help buyers decide.

HermanMiller.com exhibits in style chair configurations to assist consumers determine.


This provider of radio-frequency and microwave elements supplies useful content material that helps buyers of their buying course of and in doing their jobs. In Pasternack.com’s “Resources” tab, there’s “Engineer’s Resource Center,” “Buyer’s Resource Center,” and “RF Institute.”

Pasternack.com gives a Cable Creator Tool that permits consumers to design their very own cable meeting, to ship the identical day. The device shouldn’t be optimized for smartphones, however, nonetheless, it allows consumers to construct a singular, custom-made product — a really compelling function.

Pasternack has a tool that lets customers create a custom product that will ship in a 24-hour period.

Pasternack has a device that lets clients create a customized product that may ship in 24-hours.

New Pig

New Pig’s merchandise clear up and stop leaks, drips, and spills. NewPig.com is one in every of my favourite ecommerce websites. It is a reminder that B2B doesn’t need to be boring.

The website does many issues nicely. It is enjoyable model that makes use of deserted cart e-mail campaigns that may make you smile. Buyers can order merchandise to auto-ship, to obtain the merchandise regularly. This is handy for consumers and will increase their lifetime worth for the New Pig.

NewPig.com has a clear consumer expertise that encourages buyers to buy and spend extra money. The purchasing cart web page emphasizes the “No Guff” assure. The web page makes use of colour — pink — to spotlight checkout buttons. At the underside of the buying cart web page is “Today’s Daily Deal,” which consumers can order solely on that right now for a reduced worth.

New Pig's shopping cart page emphasizes the "No Guff" guarantee. The page uses color — red — to highlight checkout buttons and it features a one-time "Today's Daily Deal" at the bottom.

New Pig’s purchasing cart web page emphasizes its “No Guff” assure. The web page makes use of colour — purple — to spotlight checkout buttons and it encompasses a one-time “Today’s Daily Deal” on the backside.

What We Cannot See

The B2B examples above have options obtainable to the general public. Many different highly effective B2B ecommerce sites have instruments obtainable to their clients, reps, and distributors solely after they log in. For corporations that need to prohibit what they publicly share, contemplate providing instruments like these after clients log in. Or, alternatively, supply some instruments to the general public and much more behind a login.

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