Whether what you are promoting is beginning a podcast, launching a magazine, or simply celebrating St. Patrick’s Day, March 2017 is filled with alternatives to make use of content material to advertise your organization and its merchandise.
Content marketing is the act of making, publishing, and distributing content material — comparable to articles, posts, and movies — with the categorical objective of buying, partaking, and retaining clients. When marketing with content material, you’ll be able to construct lengthy-time period relationships together with your clients, enhancing their lifetime worth to your enterprise.
Here are 5 content material marketing concepts for March 2017, to encourage.
B. Start a Podcast
Podcasting provides a number of advantages, together with the chance to succeed in a nicely-educated, prosperous viewers in a format that doesn’t require a big monetary funding.
Consider that about 36 % of Americans 12 years or older have listened to a podcast, and about 21 % of that very same group (round fifty seven million individuals) listened to a podcast prior to now 30 days, based on a 2016 Edison Research survey.
Podcast listeners 18 years or older have larger median annual family revenue ($sixty three,000) than the typical ($fifty three,000), and usually tend to have a university diploma, once more based on the Edison Research survey.
Podcasting may also be comparatively cheap. For just some hundred dollars on the excessive finish, you should purchase a microphone and a digital recorder, and promote your podcast. If you’re on a decent price range, you may even have the ability to get by for a lot much less.
Podcasts are an extended-time period marketing tactic. You might have to publish many episodes earlier than you see the return. If what you are promoting is affected person, podcasts can result in success.
Consider focusing your new podcast on offering listeners (potential clients) with info that helps them obtain some aim or remedy an issue. This also needs to be evergreen materials that people can take heed to months and even years after you publish it.
Also keep in mind that a podcast is an extended-time period content material marketing technique. You might should publish dozens of episodes earlier than you begin to see vital returns. Be affected person, present useful content material, and you need to get the return you deserve.
P. Tell a Business Story
One of the various advantages of utilizing content material marketing to succeed in clients — new or loyal — is that it may possibly humanize what you are promoting, to construct private relationships with these your enterprise serves.
In March, attempt to inform your viewers a enterprise story. You may recount a current shopping for journey once you visited a commerce present, checked out new merchandise, and made choices for this yr.
Or you possibly can inform the story of the way you got here to be in enterprise. What was the spark that led you to start out your small business? Or what’s the historical past behind what you do?
Look, for instance, at Matthew McConaughey’s brief movie about Wild Turkey Bourbon. I talked about it in an earlier content material advertising article. It’s an outstanding instance of how entertaining and endearing a enterprise story could be.
A. Start a Magazine, Journal, or Blog
If your corporation doesn’t have a weblog, journal, or journal, begin one.
While it is best to distribute and broadcast on many websites and by way of a number of social media networks, you additionally want a house base of types on your content material. You want a hub from which your content material can prolong.
Your on-line publication ought to concentrate on offering readers with actual worth. Selling merchandise is the aspect impact of providing good, helpful content material.
For examples of what different companies have accomplished, think about these on-line blogs and magazines.
- Mel journal. A bonafide on-line journal from the parents at Dollar Shave Club. This edgy publication covers intercourse, relationships, cash, and tradition. It goals at a male viewers.
- Urban Beardsman. Focused on the beard-sporting group, Beardbrand’s weblog consists of helpful grooming and way of life ideas.
- Bldg 25. Free People’s weblog options way of life posts aimed toward lively ladies.
Mel journal, from the parents on the Dollar Shave Club, is an instance of a retail enterprise publishing an in depth on-line journal. Using Mel as inspiration, smaller retailers can produce a weblog.
A. Spring Buying Guide
Monday, March 20, 2017, is the primary day of spring. It can also be a chance to assist your consumers put together for the approaching season.
In March, publish a spring shopping for information, with advisable merchandise. If you promote attire, you could have it straightforward. You can publish a spring trend information, just like the one revealed final March from Racked, a web-based trend journal.
Racked revealed a easy spring style information. Ecommerce retailers can do the identical.
Even retailers that serve different (non-attire) industries can produce spring shopping for guides. Here are three concepts.
- Cleaning provide retailer: “The Ultimate Guide to Spring Cleaning Products”
- Fishing gear retailer: “The Spring Fishing Gear Guide”
- Auto equipment retailer: “The Springtime Guide to Pimping Your Ride”
H. St. Patrick’s Day
March 17 is St. Patrick’s Day. If you’re going to do any content material advertising in any respect in March, it must be round this vacation. In reality, hundreds of thousands of parents, worldwide, put on inexperienced to have fun this vacation, giving your corporation loads of issues to put in writing about.
Vogue journal’s folklore-impressed, St. Patrick’s Day trend article is only one instance of the kind of content material your corporation might publish this March.
Here is an inventory of compelling content material about St. Patrick’s Day. Use these examples as inspiration on your personal articles, movies, or podcasts.
- “Bet You Didn’t Know: St. Patrick’s Day” – video from History.com.
- “Favorite St. Patrick’s Day Recipes” – article on Food Network.
- “H Fashionable, Folklore-impressed Looks for St. Patrick’s Day” – by way of Vogue.
- “20 Ways to Wear Green on St. Patrick’s Day” – submit on Esquire.