In July 2017, ecommerce content material markers should not have any scarcity of content material concepts, together with producing articles, podcasts, and movies about nationwide celebrations, cultural icons, and statistical knowledge.
For retailers, content material marketing is the act of making, publishing, and distributing content material in nearly any type with the precise aim of attracting, partaking, and retaining clients. Listed here are 5 content material marketing concepts your ecommerce enterprise can attempt in July 2017.
1. The Fourth of July
Independence Day or The Fourth of July is the height of summer time holidays in america. People will spend time with buddies, play poolside or in a park, prepare dinner out, and finish the day watching a fireworks show.
The Fourth of July is among the most generally celebrated holidays in america. Photograph: Trent Yarnell.
The vacation is so extensively celebrated in the USA it’s virtually important for content material marketing within the month of July. There are at the very least 4 approaches for content material improvement.
- Patriotism and nationwide satisfaction,
- How-to articles,
- Leisure,
- Historical past.
Patriotic articles might profile American individuals, merchandise, or concepts. A web-based retailer specializing in energy instruments may publish an article about DeWalt. The corporate has been growing its U.S. manufacturing. DeWalt lately introduced it had made greater than ninety million particular person instruments at seven American factories in locations like New Britain, Connecticut; Greenfield, Indiana; and Charlotte, North Carolina.
How-to articles or movies could possibly be tailor-made to match a retailer’s particular business phase or merchandise. For instance, an internet retailer promoting premium coolers from manufacturers like Yeti, Orca, or Pelican may publish articles like these.
- “Fourth of July Meals Security: Hold Scorching Canine and Burgers Protected and Cool”
- “Ideas for Packing Your July 4th Picnic”
- “Coolers In contrast: Which Cooler Will Hold Beer the Coldest July 4th”
Entertaining content material alternatives are virtually boundless. For instance, this 2015 Yeti video exhibits what occurs if you set off fireworks inside a Yeti cooler.
Historic content material might inform the story of American independence and even the historical past of an business, model, or product.
2. The Canadian Sesquicentennial: July 1
On the London Convention in 1866, provincial leaders from Quebec, Ontario, Nova Scotia, and New Brunswick wrote the British North American Act, which created the Dominion of Canada efficient July 1, 1867, some one hundred fifty years in the past.
Canada one hundred fifty, because the sesquicentennial of confederation is usually referred to as, has been celebrated all yr in Canada because the nation examines what it has completed and considers the place it’s headed.
The Canadian Broadcasting Company launched a video in December of final yr providing one hundred fifty Canadian information for Canada one hundred fifty. The video is a gold mine of content material entrepreneurs.
For instance, at about minute 2:forty seven, Amanda Parris mentions that Canada is house to the world’s longest leisure path. The Trans Canada Path or The Nice Path, as it’s now being referred to as, is a community of paths masking about thirteen,000 miles from the Pacific to the Atlantic.
A web-based or brick-and-click on retailer promoting leisure gear — from mountaineering footwear to backpacks — might publish a couple of articles, in honor of Canada one hundred fifty, concerning the path and even parts of it.
three. Spam’s eightieth Birthday: July 5
Hormel Meals’ versatile canned meat, Spam, was first launched on July 5, 1937. The meat, which can also be answerable for the time period, “spam,” as in undesirable e mail messages, is now made with simply six elements: pork, salt, water, potato starch, sugar, and sodium nitrite.
Spam is a cultural icon and, subsequently, a big alternative for content material entrepreneurs. Goal for entertaining or informative Spam content material.
Launched on July 5, 1937, Hormel Meals’ versatile canned meat, Spam, is now a cultural icon.
Listed here are a number of Spam-associated article titles on your consideration.
- “7 Methods Consuming Spam Will Change Your Life”
- “21 Spam Recipes to Make Martha Stewart Cry”
- “17 Unbelievable Spam Details”
- “Why We Love Spam, and You Ought to, Too”
four. Publish a Music Playlist, and Don’t Overlook The Doorways
Talking of cultural icons — like Spam — having essential anniversaries, July 29 marks 50 years since The Door’s Mild My Hearth hit No. 1 on the American music charts.
The Doorways track, Mild by Hearth, made it to No. 1 on music charts 50 years in the past.
On your July content material marketing, contemplate publishing music playlists. These might be particular to your merchandise or audiences. Listed here are a number of examples of music playlist titles.
- Workwear Retailer: The Development Staff Basic Nation Playlist
- Exercise Gear Retailer: The Leg Day Energy Hip-hop Playlist
- Kitchen Provide Retailer: The Summer time Sundown Playlist for Outside Dinner Events
- Audio Gear Retailer: The Audiophile Problem, Can Your System Survive This Playlist?
5. Create a Visualization to Inform a Story
Phrases have energy. The phrases a enterprise writes or speaks (as in a video or podcast) have the facility to assist shoppers and persuade buyers. However phrases will not be the one software we’ve for communication. In truth, typically a visualization can convey much more.
So right here is, maybe, probably the most difficult content material marketing concept on this listing. Create a visualization utilizing knowledge and code to inform a helpful, partaking story in your clients.
For inspiration, begin with The New York Occasions 2015 visualization, “How the U.S. and OPEC Drive Oil Costs.” Discover that as you scroll by way of the article the chart knowledge modifications to assist clarify oil costs.
A few of the greatest journalism in recent times has taken the type of knowledge visualization.
Subsequent, take a look at The Pudding, a web-based journal. The article “Are Pop Lyrics Getting Extra Repetitive?” makes use of a easy visualization to elucidate how the Lempel-Ziv algorithm for lossless compression was used to measure repetition in track lyrics.
Visualizations don’t need to be charts. Right here the phrases chosen with a compression algorithm are proven.
Lastly, spend money on a replica of Edward R. Tufte’s “The Visible Show of Quantitative Info.”