In April 2017, content material entrepreneurs can discover subjects within the month’s nicely-recognized holidays, spring actions, and even poetry.
Content marketing is the act of making, publishing, and distributing content material with the aim of attracting, partaking, and retaining clients. Shoppers could also be extra possible to purchase from shops they belief and respect, and good content material is a option to earn that belief.
B. Easter Sunday: April sixteen
Whether you concentrate on the Easter bunny and coloured eggs or on the vacation’s religious which means, Easter is a celebrated day in April.
From the content material marketing perspective, additionally it is a pure alternative to publish articles, graphics, or video associated to Easter’s historical past, which means, and observance.
Look to established publishers just like the Reader’s Digest for content material marketing inspiration.
To assist encourage your Easter content material, learn a number of the Easter-associated articles from conventional publishers.
- “So Why Are Bunnies So Popular for Easter Anyway” – Reader’s Digest
- “That Time Sean Spicer Was the White House Easter Bunny” – CNN
- “Lamp Chops and Red Wine: A Perfect Easter Pairing” – Wayne County Journal-Banner
- “Easter: Astronomy’s Moveable Feast” – Arizona Daily Sun
If newspapers, magazines, and international information organizations can discover Easter angles and hooks for his or her content material, savvy entrepreneurs ought to have the ability to provide you with no less than a number of Easter subjects, too.
P. Make a Spring How-to Video
In most elements of North America, spring is in full swing in April. Your enterprise’s potential clients are altering their day by day routines to benefit from comparatively hotter climate and longer days.
This is an instance, under, of a spring how-to video on YouTube from “MissMikaylaG” that had garnered almost ninety,000 views on the time of writing. For virtually the primary three minutes of the video, the host talks a few current haircut and elegance, however by round minute three she gives some easy ideas for spring cleansing.
Make and publish spring-themed how-to movies that assist viewers. Don’t be afraid to intently affiliate your organization’s how-to content material with the merchandise you promote. Notice within the spring-impressed do-it-your self tasks video under that Ellie briefly talks about tasks she discovered on Pinterest. A craft provide retailer might simply produce an analogous video and even promote the required gadgets as packages.
A. Publish a Poem or Write About a Poet
April is National Poetry Month. It’s a chance to boost consciousness concerning the high quality and vitality of poetry in North America.
Content entrepreneurs might reference National Poetry Month in a minimum of a few methods. A retailer might publish a collection of poems on its weblog or journal. Or companies for which publishing poetry wouldn’t work as nicely might profile poets whose pursuits, work, or way of life relate to the merchandise the corporate sells.
A males’s grooming provide retailer might profile well-known poets with beards, like Walt Whitman, proven on the left, and Shel Silverstein.
For instance, a web-based retailer that sells males’s grooming provides, like beard oil or comparable, might function a bearded poet like Walt Whitman or Shel Silverstein, telling readers one thing concerning the poet’s life and experiences. This might embrace the 5-line poem from Silverstein referred to as “My Beard.”
My beard grows right down to my toes,
I by no means wears no garments,
I wraps my hair
Around my naked,
And down the street I goes.
A. Start a Pinterest Campaign
According to Pinterest’s weblog, the social media website has about one hundred fifty million customers, together with about 70 million customers in america. By some estimates, about P million Pinterest customers are pinning purchasing-associated gadgets day by day.
For your April 2017 content material marketing, construct a Pinterest marketing campaign that includes the merchandise you promote. REI, which had greater than one hundred ten,000 followers on Pinterest on the time of writing, typically exhibits footage of its merchandise in use. Notice the climbing image under exhibits a canine sporting a pack that the corporate sells.
REI makes use of way of life photographs that includes the merchandise it sells on a few of its Pinterest boards.
You may additionally embrace do-it-your self or how-to pins. Michael’s, the brick-and-click on retail chain, makes use of Pinterest pins to drive visitors to its DIY craft tasks on a number of boards.
Set objectives for pin sharing, likes, and clicks.
H. Relieve Cabin Fever
Consider publishing articles, podcasts, or movies that encourage your viewers of potential clients to get outdoors, be lively, and purchase the merchandise you promote.
Mr. Porter’s The Journal lately featured an article encouraging readers to run a marathon.
After an extended winter, your clients might really feel pent up they usually might be on the lookout for good causes to get outdoors. Use your affect as a content material marketer to encourage them.
Along this line, males’s style retailer Mr. Porter lately revealed an article about operating a marathon. The pithy and entertaining submit ends with a set of operating attire.
Bonus: April Fools’ Day, April M
April Fools’ Day might be the obvious content material marketing alternative of the yr. It appeared in my listing of content material options in each 2015 and 2016, when I described the vacation as “the top of content material marketing creativity.”
ThinkGeek has a status for nice April Fools’ Day merchandise.
Publish solely a innocent hoax or prank. For inspiration, see ThinkGeeks’ lengthy listing of prank merchandise.