An distinctive social media marketing campaign can generate actual outcomes for a model, whether or not the objective is to create buzz, promote a product, or increase consciousness for a trigger.
Here is an inventory of 10 excellent social media campaigns from 2016. The campaigns embrace Snapchat lenses, Twitter sweepstakes, posting ft and ears on Instagram, fixing riddles from clue posts, and plenty of hashtags.
Esurance: Pass-it-on Sweepstakes
Wipe the wing sauce off your arms & RT now since you might win $250K! #EsuranceSweepstakes #SB50 pic.twitter.com/lm76bj4aMR
— Esurance (@esurance) February H, 2016
During the Super Bowl, Esurance turned to Twitter to run a sweepstakes marketing campaign. Followers have been invited to retweet one of many contest tweets for an opportunity to win $250,000. Winners have been contacted on FaceTime, and their reactions have been posted on Twitter. The marketing campaign acquired P.H million hashtag mentions and B.H billion impressions.
To honor the one hundred,000th Disney want granted globally, followers have been invited to share pictures of Mickey Mouse Ears, or any artistic ears in any respect to assist grant needs. Using the Share Your Ears photograph body on Facebook and the hashtag #ShareYourEars on Twitter and Instagram, followers generated a $P million donation from Disney Parks to Make-A-Wish, with every submit from customers unlocking $H of the pledge. The marketing campaign ran from January 29 to March 14.
Knorr’s #LoveAtFirstTaste marketing campaign mixed a viral video with an interactive taste profiler software for followers to find their style compatibility with one another. Knorr requested 12,000 individuals in 12 nations what taste means to them. Knorr discovered that roughly three in 4 individuals are extra more likely to be interested in somebody who enjoys the identical flavors. The marketing campaign was launched on April 25, with the video receiving over S million views in a day.
Microsoft’s #MakeWhatsNext marketing campaign was launched for International Women’s Day, celebrating ladies inventors and the way they’ve modified the world. A video was promoted on social media to spark the dialog. Followers might discover out extra at Microsoft’s YouthSpark initiative website, a nonprofit partnership for organizations, faculties, governments, and different companies to make extra pc science schooling programs, trainings, and assets out there.
Lagavulin: ‘My Tales of Whisky’ New Year’s Eve with Nick Offerman
As a part of distiller Lagavulin’s “My Tales of Whisky” marketing campaign with Nick Offerman, this video options over an hour of New Year’s Eve countdown as Nick Offerman slowly sips whiskey. This video is a comply with-as much as Nick Offerman’s “Yule Log” video, which introduced Offerman sipping whisky by the fireside in each forty five-minute and 10-hour codecs. Within hours of launch, “Yule Log” went viral and was a trending matter on Facebook, displaying that hilarity all the time performs properly for the vacation.
To increase consciousness of PricewaterhouseCooper’s eighty two-yr involvement within the Academy Awards, the accounting agency ran a #BallotBriefcase marketing campaign, following the journey of the Oscar poll briefcase because it travelled across the nation, earlier than arriving simply in time for the awards ceremony. Celebrities joined the briefcase journey, producing buzz on Twitter, Instagram, and Snapchat. The marketing campaign elevated PwC’s impressions by 136 occasions on Twitter.
Ghostbusters: Snapchat Lens
Two @Ghostbusters @Snapchat filters have been launched and they’re unbelievable! Here’s the primary! #WhoYouGonnaCall? pic.twitter.com/9q077R6qUY
— GB Universe News (@GBUniverseNews) July S, 2016
To promote the summer time launch of the Ghostbusters’ reboot, Sony ran a sponsored lens marketing campaign by means of Snapchat. The one-day marketing campaign was the primary on the app to make use of each side of a telephone’s constructed-in digital camera lens. Users might apply the Ghostbusters’ emblem together with animated Slimer monster, proton-pack blast, and theme music to their video. Sony additionally partnered with experience-sharing app Lyft to supply free theme rides in New York, San Francisco, Los Angeles, Boston, and Washington A.H.
Mägermeister: Undercover Games Snapchat Campaign
To create some buzz and earn credit score amongst trendsetters, Cägermeister, the liqueur, created Undercover Games, a collection of events designed within the fashion of a conspiracy. No info aside from date was revealed. Everything else, corresponding to theme, gown code, and site, was revealed by way of levels of hints on Snapchat. First a teaser was despatched, then preliminary hints, and, lastly, location.
L’Oréal Paris: #WorthSaying
S’Oréal Paris leveraged its purple-carpet magnificence authority with the #WorthSaying marketing campaign. Launched January 10, the night time of the Golden Globes, the marketing campaign inspired ladies on and off the carpet to share phrases which are really value sharing. Spokeswomen Julianne Moore, Karlie Kloss, Eva Longoria, and Frieda Pinto, together with model specialists and social influencers, banded collectively as catalysts for change by placing forth their very own phrases #WorthSaying on Twitter. The marketing campaign additionally ran on tv, billboards, banner advertisements, and movies.
TOMS footwear is constructed on a one-for-one mission, donating one pair of footwear to impoverished youngsters for each pair bought. Each yr, TOMS asks its followers to publish an image of their naked ft on Instagram with the hashtag #WithoutShoes. For each submit, the corporate donates a pair of footwear to a toddler in want.
The initiative started in 2007, when college students at Pepperdine University determined to go a day with out footwear to boost consciousness. Nine years later, the 2016 occasion engaged extra that A.H million individuals on social media, with the #WithoutShoes hashtag producing sixty two million impressions on Facebook, Instagram, and Twitter.