Author Archives for admin

Lessons from 99 Retail Website Footers

June 29, 2016 2:09 pm Published by Comments Off on Lessons from 99 Retail Website Footers

Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many ecommerce web pages might seem ...


Google’s Keyword Planner tool just became even more inaccurate

June 29, 2016 2:09 pm Published by Comments Off on Google’s Keyword Planner tool just became even more inaccurate

You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.


To grow a business, work less (but better)

June 29, 2016 4:19 am Published by Comments Off on To grow a business, work less (but better)

I recently read a book that made a great impression on me. The book is Essentialism: The Disciplined Pursuit of Less, by Greg McKeown. In ...


Using Schema Markup for Local SEO

June 28, 2016 5:12 pm Published by Comments Off on Using Schema Markup for Local SEO

Local businesses can help their search engine optimization efforts by utilizing the Schema.org markup. By adding the Schema code to your website, you’re helping the ...


Will Brexit affect my U.K.-based ecommerce business?

June 28, 2016 4:04 pm Published by Comments Off on Will Brexit affect my U.K.-based ecommerce business?

To read the newspapers and listen to the television commentators, some would think that the surprise vote in the U.K. to leave the E.U. is ...


Ecommerce brands vs. Amazon sellers

June 28, 2016 2:02 am Published by Comments Off on Ecommerce brands vs. Amazon sellers

I’ve worked in ecommerce for 15 years. When I started, those of us in the industry made the rules as we went along. No one ...